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  • Every business owner wants to see their companies grow. If you want to achieve this goal, it’s important to have social media on your side. Therefore, it’s important for business owners to recognize the importance of social media. You can ensure your company is performing well on these platforms by conducting a social media audit. It’s understandable to wonder how to begin auditing your company’s status on social media websites. Staying Organized Throughout a Social Media Audit There are many types of popular social media websites. Considering that, most people find it helpful to remain organized throughout a social media audit. You can do this by creating a spreadsheet specifically for the purpose of your audit. It’s important to create spreadsheet tabs that measure important metrics in addition to social media profile URLs. This spreadsheet allows you to have an easy time collecting and organizing data. Reviewing Each Social Media Website Owning a business takes a lot of time and effort. With that in mind, it’s easy to create social media profiles and forget about them. Therefore, the next step in your audit is to find out where your company does and doesn’t have social media profiles. It’s important for companies to claim social media listings on each platform. You might find your company has older accounts on certain social media websites including YouTube, Facebook, and others. This step also allows you to find out where your company performs well and where improvements need to be made. Finding Content That Makes the Most Impact It’s important to know which types of social media content perform well. Fortunately, you can utilize this information by checking social media engagement metrics. These metrics include monitoring impressions, clicks, likes, and shares. By looking through data on social media websites, it’s easy to see which...
  • Tech is the future of business. That has long ceased to be more than just mere prediction. For any business to thrive, it’s either move or die. In 2019, this will become more apparent. With the arrival of the internet of things and artificial intelligence, more businesses will be compelled to adopt new systems into their processes in order to break through the noise. For your small business, trends in tech are something to watch out for. These developments will help you evaluate whether your systems are outdated or redundant and you should jump ship when necessary. Business technology experts expect the following trends to dominate the market this year. So keep your options open, and don’t hesitate to explore how these trends can help you achieve your goals for the future. Unifying Software The goal of tech is to simplify your job as a business owner and manager. However, as more solutions and applications become available, each with their own unique offers, you often end up with a variety of tools that must each be managed separately. Talk about defeating the purpose. Technologists are recognizing this issue and, in response, are developing new products that aim to let you unify your software into integrated platforms where one can connect with the other with little to no hassle. This move will help leverage seamless communication and simultaneous data monitoring and help you become more efficient in your work operations. Cybersecurity Small businesses are an easy target for average hackers. According to data compiled by SCORE, almost half of cyberattacks target small businesses. This is because most small businesses usually don’t have rigorous security systems in place yet and are therefore easier to exploit, compared to larger corporations. Fortunately, small-business owners are starting to realize this, and 2019 could be the...
  • The phrase “digital marketing” is everywhere, but exactly what does the term mean, and what are its implications for you and your small business? The truth is, this type of marketing is extremely important in today’s business world, and you may want to consider outsourcing it to a digital marketing agency. Digital marketing defined Digital marketing can loosely be defined as using the Internet to promote a brand. While the definition of digital marketing also includes strategies such as using digital billboards and any other types of digital devices, the engine of any digital marketing campaign is the Internet. Using email allows you to target people who may be interested in your products and services or keep in close contact with those who already are. Building a social media presence allows you to get the word out about who you are and what you are selling on platforms like Facebook and Instagram and hopefully start an online conversation that leads to a good buzz. Services such as Google AdWords use sophisticated algorithms to put advertising in front of the population that is interested no matter how small that group may be. Are you selling replacement parts for chainsaws? A digital marketing agency can make people online who are looking for those parts aware of your website. Additionally, re-targeting allows you to keep in touch with those same visitors after they have left your site. With any digital marketing, the goal is to grab the attention of the user quickly. People won’t wait for a slow website to download, and they aren’t going to wade through content that’s poorly organized and densely written. A strong online campaign contains clear calls to action. If you want to sell bus tickets, for example, there can be links all through your digital presence that...
  • Pandora radio has been around since 2000 and is considered by most to be the big brother of the streaming media business. While Pandora was revolutionary for the time as services like iTunes, Spotify, iHeartradio, TuneIn and Rhapsody went live Pandora stayed there course. While Pandora is still a great service they are not a popular full-fledged music service and have less then a six million paid subscribers but Pandora has one advantage they have tens of millions of free listeners. While Pandora has never given out an exact number the estimate is somewhere around 75 million people listen to free Pandora a month. Pandora has figured out the formula on how to make money by targeting the right music with the right ads at the right people. While Pandora at times has struggled to make money they understand the streaming radio business better than anyone. SiriusXM came out around the same time Pandora did and while they did great becoming a new format of radio they struggled to get a foothold on the app market. SiriusXM satellite technology for delivering radio was revolutionary for its time when no one had smartphones or data plans. At this time Pandora was still just a website and had several years to wait before smartphones are released. This a time when Yahoo and MSN still had web-based music services. When the iPhone released SiriusXM did not have a smartphone app however Pandora became one of the top downloaded music Apps on the iPhone App Store. Remember this is a time where the only subscription music services are Microsoft Groove and Rapsity. Apple iTunes is still paying as you go per song and Spotify is only in Europe. While SiriusXM had tremendous growth using the in the car radio model from the car manufacturers. Pandora...
  • Once you have bought or set up you business venture, you don’t just open up a store and relax, waiting for people to come streaming inside. The purpose of marketing is to let people know of the existence of your business. As a small business, marketing expenses should be the first to cut off from other expenditures. This is because there are several ways of marketing your small business without spending a lot of money. With the availability of the digital tools, you can meander around it and come out successful. Here are some marketing strategies to implement in your business. 1. Leverage your community As a beginner, learn to think locally. Never run after the whole country thinking that you will get more customers. Make your community a priority. This is because they are your biggest fans who can relate to your struggles and achievements.  To capture their attention, be the one who sponsors local teams in their games, or other charity drives.in addition to this, print bookmarks about your business and let them know of your existence and the products you offer. Find the ideal customers and approach them for the same. 2. Network The best way to build a business is through networking. By networking, an entrepreneur creates a brand for themselves, and they also get to know more people who could in one way or another chip in to their businesses. This is a gradual process that requires patience and dedication. Once you have strong connections, you will have grasped the biggest asset for any business and nothing will stop you from achieving your dreams. 3. Ask for referrals. The moment you get a customer, never shy away from asking them for referrals. Simply put, just request them to bring along a friend the next time...
  • What’s in a name? Well, apparently lot. When it comes to choosing that perfect brand name that aptly describes your venture can be difficult, time-consuming, exciting yet it remains the most important element for any start-up or established firms/businesses alike. This article lists a few basic and simple steps, ensuring which will allow for the perfect branding of your venture. For novel brand name ideas and searches, you can check out Brandroot.com. Creating the brand avatar What are you building your brand for and your niche audience/customer base are the two main points that you and your team should think over in precise details. It is imperative to research and identify the characteristics of the ideal customer for the products and services by your brand. Market and consumer research is an exact science, and you need to define the target consumer for creating business and marketing strategies as well. So it’s well worth the research about the target for branding purposes. Don’t define the brand name right away before plotting the details. The internet can be your friend for researching the target market. Web assistant tools like Alexa can provide for demographic information including age, gender, location, ethnicity, and education. Brand investors can even gather “soft” intelligence using the Facebook and Twitter accounts of the customer base. The brand archetype According to various branding strategists, there are 12 major brand archetypes that include the Hero, the Outlaw and the Innocent. The brand archetypes are named so depending on the emotional attachment and feeling a brand name invokes. The non-verbal meanings and emotional association you want for your venture or brand need careful consideration. The key is in the details and adhering to a fixed set of branding guidelines for all future endeavors is the way to go! It ensures the...
  • January 5, 2019

    The reasons why you should use PDF

    There are many voices that will tell you that you should use PDF as your main format especially for work and office documents. Perhaps you are wondering why you should heed them and get yourself a PDF reader ASAP. In this article we shall see exactly what it is that makes PDF great as a format and why it’s so popular for official documents and important files. There are a few things that aren’t necessarily great about PDF as well, which is to be expected since nothing is perfect. However, you can judge for yourself whether or not the good overshadows the bad and if the setbacks are worth the rewards in your particular case. That being said, let us go over them so that you might decide for yourself how great PDF is as a format and how it can help you. The good things we have to say about the PDF format PDF is great because you can use it regardless of what kind of machine you are operating. It’s ability to communicate with pretty much any type of device out there. More than that, it will also support most operating systems. This is a great win for PDF because it allows users to freely go about their business without having to fear a lack of compatibility and that would force them to adjust accordingly each time. PDF is great because it is easy to use and it’s even easier to install. Most times, the software from Adobe will even come preinstalled on the machine you are using but if not it will only take a moment to install it or any other PDF manipulation software out there. PDF is great because the files that it creates are preserved at a very low size which means that the...
  • December 27, 2018

    The Value of SEO for Financial Advisers

    Search engine optimization has proved to be a great marketing tool for businesses in different industries. The reason why more and more businesses are investing in SEO is that it works. Many businesses have been able to see great results without having to invest a lot of money in the process. The growth of the internet means more and more people will be able to access the internet, and search engines will be the first stops. Ranking for the right keywords can do wonders for your business, and you will be able to get traffic that you wouldn’t have been able to get before. Financial advisers need SEO too because most of their prospective customers are online. Finding successes online will mean having a good marketing strategy that has search engine optimization at the center. With the right strategy, you will start seeing substantial digital growth and success for your financial advisers firm. A good strategy will provide you with visible results that you can easily track, giving you the chance to know what is working and what isn’t. You stand to gain a lot by investing SEO because the benefits are more than just the increase in traffic you are going to get. What is the value of SEO for financial advisers? Increase in traffic Having a good strategy results in increased traffic to your website. Having traffic to your website gives you the chance to convert the visitors to paying clients. If you find that you have an increase in traffic but no conversion, then consider checking your sales funnel, this is where many small businesses fail in. The hardest part when it comes to marketing online is increasing traffic. Once you achieve this, you can be able to fine-tune your conversion strategy so you can make the...
  • December 27, 2018

    Flipboard Review

    I recently started playing around with the app Flipboard. I know Flipboard has been around a while as I remember seeing the logo on the back of Ashton Kutcher’s laptop in Two and Half Men back in 2011. While there are tons of news aggregators on the web Flipboard is a little different than all the others. When you look at the web interface of Flipboard it looks like any other news aggregator but when you use the app which is available for iOS, Android and Windows 10 you see the real power of the app allows you to actually “flip” through articles, images and videos being shared. Readers can also save stories into Flipboard magazines and use the The Daily Edition and the 10 For Today to get the top stories of the day. The power of Flipboard is how deep you can customize and how personalized you can get with the categories and what specific data you want from specific categories for example. Say you want Movie News, but you only want movie news on just Comic Book movies. Say you only want Celebrity News, but you only want Celebrity News on Celebrity Dating or say you want news on just a certain celebrity. Flipboard really lets you did down into the news so you only get the news you want everyday. Flipboard even takes it a step further by adding a feature to every articles which gives you the option of Never show this again Show more of this Show less of this Never show this again This allows Flipboard to customize the categories even more for you and to keep you getting the right information.