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  • The use of social media platforms is increasing at an astounding pace, and the number of users on these platforms by the end of 2018 is estimated to reach 2.62 billion according to recently done studies. Therefore, you need to come up with an impeccable digital marketing campaign to expand your conversation rate, provide a personalized approach, and to improve your business awareness to your potential customers. Nevertheless, there is more to improving your brand awareness through social networks than just creating an account on all the available platforms and sharing some posts occasionally and randomly inviting individuals to like your page. Instead, it should be about marketing yourself to right people through appropriate channels. Therefore, know the critical elements of a Social Media Marketing strategy that you need to implement, which can consequently boost your branding efforts considerably. Below are some of those critical factors that helps to increase your brand awareness when done right: Locate your market You must never assume that your target market makes use of only specific social media platforms. Therefore, you must log in to every site, which fortunately are search engines on their right and search for conversations about your services, products, and industry. Furthermore, before reaching out, use the search option on that particular platform to locate and prove the frequency which people talk about your selected topics. Pick the right social media platform It is important to know social media platforms work differently in helping you achieve your set objectives. Subsequently, this makes choosing the ideal social networking site to focus your energies on reasonably intimidating. Thus, you will need to make informed decisions, and there are a couple of questions you should ask yourself, the most critical being; How will the platform increase your brand’s awareness? How popular is the...
  • Starting an online business is no easy task, but it can be made to run flawlessly with the help of tools for selling, creating content, marketing, and operating your business, in general. There are many apps, programs, and extensions that can be used to assist you in launching your start-up, and these tools are essential to begin your new venture. User-Friendly Website A website is absolutely essential for an online business. It’s your virtual shop, where customers browse through your product catalog, purchase things, and track their order. Plus, it’s also where you’ll process orders, transact payments, and monitor traffic and sales. In other words, a website is where everything happens. That said, it’s vital that a website or online shop doesn’t just look appealing, but it also has to be user-friendly. Customers should be able to view products, search for what they want, and make purchases with ease. Potential customers will be turned off if your website is too complicated, overly crowded, and difficult to navigate. E-commerce Platform Once your website is built and hosted, you need an e-commerce platform to manage the different aspects of your online business, from sales and operation to marketing and the site itself. An e-commerce platform is a software application that packs tons of features that will assist you in running your online shop. Choose a fitting e-commerce platform based on your budget, business needs, goals. Consider features offered by the platform, as well as its price, security, scalability, and SEO-friendliness, and mobile-friendliness. Graphic Design App In this age of the internet, content is the driving force of your traffic. Great content reels in the crowd and helps build your brand. That said, you need a graphic design tool that will help you create content. Visual content especially resonates with online users. Images,...
  • Think of scenario where you accidentally delete all the information stored in your Recycle Bin! It won’t matter much if all the information stored was redundant in nature. However, losing sensitive and important information surely doesn’t paint a very pretty picture and that is exactly where EaseUS Data Recovery software comes in to our rescue. This file recovery software can help users recover data from USB drives, hard drives, memory cards as well as other storage medias. The fact that it is compatible with different Windows file systems ranging from NTFS to FAT and even EXT further adds up to its lucrativeness. This functional freeware has a recovery limit of 500MB which gets extended to 2GB on clicking the share button of the wizard. Steps To Recover Data First you will have to launch this file recovery software and choose the location which you wish to scan. The file location can also be specified in this step amongst the available options of Libraries, Desktop or Documents. You can even opt for an external storage device, partition or hard drive. It takes just a few seconds for the initial scan to take place under which the deleted files and folders are searched using basic algorithm. Under this step, the files which were emptied from the Recycle Bin are scanned for restoration. On completion of ‘Quick Scan’ an in-depth version of the same begins automatically. The storage device sector gets scanned in detail to present users with further results although this might come off as a pretty time consuming step. Users can preview all the recoverable files on completion of the scan. The results can be filtered on the basis of location as well as file time. Once you have decided on the files you wish to retrieve, you will simply have...
  • Gone are the days when hotels were meant for scrumptious food and serene shelter. Since technology has enhanced human life, people are now accustomed to a luxurious but faster way of life. Therefore, it becomes mandatory for hotels to march with technological advancements. So, let’s discuss the ways how smart technology can help you to reshape the hospitality in your hotel- It Empowers Your Guests With The Choice Of Online Bookings You can use technology to your advantage in many aspects of services, one being online reservations. Nowadays, more hotels are incorporating room apps so that the guests can order services directly from their phones. Apart from hotel reservations, smartphone apps also offer customers an option to check-in and check out on their phones. Further, these hotel apps allow customers to reserve parking spots in advance to their visits. It gives the guests a smoother experience and saves the cost of managing the parking inventory. It Helps You Aggregate Data And Make It Actionable One of the biggest benefits of smart technology is that it helps you to aggregate big data. Moreover, there are solution providers who guarantee data protection to dominate their market segments. With the use of data, you can target and personalize customers’ experiences. Technology makes it simple for the customers to mention their specific needs and requests they might have. Thus, it enables you to create a personal insight into how well a service is delivered on the guests’ expectations. For example, if your customer has a special interest in fitness, you can provide them with gym access or special fitness class offers. Smart Technology Helps To Streamline Your Menu From setting the prices to inputting the nutritional information and accounting seasonal changes, menu engineering is an extremely important process. A data-powered solution provides the managers...
  • We are very firmly in a digital age now and it seems like many of the jobs which once existed will now be vanishing, replaced by technology. However, there are always going to be jobs left behind for humans to fill and those industries are booming. Let’s take a look at some of the tech jobs which are unlikely to disappear any time soon. Circuit Board Designer Nearly every piece of tech out there, from our smartphones to our washing machines, is powered by a printed circuit board, otherwise known as a PCB. As tech only gets more complicated, the need for more complex PCBs arises and the designers are more than ready to meet that challenge. If you want to dabble in PCB designing as a hobby, you should try downloading the design program from Altium.com. This is one of the designers which many big-name tech companies use all around the world. If you are thinking about making a career move into this industry, learning how to use Altium might be a good thing to do before you begin to apply for jobs. Software Developer So, the PCB designer makes the brain of the machine but the software developer is the one who makes sure that everything runs correctly. We are relying more and more on technology in this modern world of ours and with this comes some problems. Not only do we need a working machine to view things on but we also need to make sure that any sub-programs like apps or web browsers all work correctly. This is where the role of the software developer comes in. They are the ones who ensure that a program runs smoothly and without bugs. It can be quite a complicated job as we demand an awful lot from our...
  • AT&T has announced they are rebranding DirecTV Now to AT&T TV Now later this summer. In 2015 AT&T’s purchase of DirecTV, the nation’s largest satellite TV network, then in 2016 launched DirecTV Now an internet-only online-only version of DirecTV to compete with YouTube TV, Sling and Hulu Live. Since the launch of the service in 2016, the service has been plagued by multiple outages, unexpected blackouts of live local sports games, and missing channels. In an effort to sign up more subscribers they were offering free Apple TV boxes for a while three months of subscription. DirecTV Now suffered from large amounts of cancelations from lack of DVR capability for shows during primetime. DirecTV has taken a hit not only online but as reported in arstechnica AT&T lost nearly 1 million TV subscribers after raising DirecTV prices. AT&T press release read as follows “In select markets this summer, we will pilot an all-new connected TV experience with no satellite needed – AT&T TV. As we roll out this new experience later this summer, current DIRECTV NOW customers will also see a new name—AT&T TV NOW—appear on their screen. Our DIRECTV NOW subscribers will simply need to re-accept the terms of service and their streaming will continue as usual without interruption. Both the AT&T TV and AT&T TV NOW experiences will be accessed through the same AT&T TV app either on mobile or the big screen. Customer login credentials will determine what content appears. In the coming weeks, the AT&T TV app will be available for download across various app stores, and current DIRECTV NOW customers will see this update automatically on their devices. We’ll share more details on this rollout when it begins.”
  • Facebook reported another great quarter with mobile advertising paying off for them in a huge way yet again. Facebook while their earnings are impressive, I find the most interesting fact being they have more than 2.1 billion people now use Facebook, Instagram, WhatsApp, or Messenger every day on average. Facebooks says that more than 2.7 billion people use at least one of their services each month. That is a huge userbase and represents their 8% userbase growth year over year. Facebooks revenues were up $16.9 billion as advisors flock to the social networks reported 2.1 billion daily active users with 2.41 billion monthly active users. According to Facebook, the average user spends about $7.05 cents on ads. Facebook did make mention of an additional $2.0 billion in connection with our settlement with the FTC which included legal expenses. What I find interesting is Facebook and Google combined account for about 51% of the global digital ad market space on the internet. Facebooks bet on mobile has paid off through the years with mobile advertising revenue representing approximately 94% of advertising revenue for the second quarter of 2019. This is a 3% jump up from the second quarter of 2018. Facebook who as of late has been hit with many privacy and security concerns does not seem to be having any issues with revenues as they reported a great quarter. Mark Zuckerberg, Facebook founder, and CEO said on the earnings call “We are investing in building stronger privacy protections for everyone and on delivering new experiences for the people who use our services.” Facebook did mention in closing that they were informed in June by the FTC that it had opened an antitrust investigation of our company and on July 2019, the Department of Justice announced that it will begin an...
  • Computers have become indispensable parts of day-to-day banking operations. With this increasing demand of computers and associated devices, banks heavily rely on various technologies in the form of devices, programs, and operational activities. In this article, we’ll discuss computer application in banking operation in all ways possible, and hopefully, you can get a thorough understanding of all the utilities that computers offer us. Types of Computers and Other Devices Used in Banks Although there’re differences in activities undertaken by banks, their uses of computing devices are almost the same in many countries depending on their technical infrastructures. Common appliances include various types of computers, scanners, teller machines, ATMs, etc. Mainframe Computers Many financial companies have already adopted special measures to downsize their computers, but the mainframe still remains the backbone of financial transactions because of its following features. Safe preservation of customer account and other details Analyses of financial markets processing the ever changing variables Record of product offerings, interest rates, and different earnings Communication with various other mainframes across branches around the world Personal Computers If one single type of computer is concerned in the banking industry, that’s going to be the personal computer. Often known as microcomputers, personal computers carry out regular functions as part of an organization’s local area network (LAN) or wide area network (WAN). These devices can also work as independent or self-contained systems. These computers run web browsers, word processing, spreadsheet, database, and email applications. Depending on the availability and needs of personnel, banks allow notebooks, netbooks, tablet PCs, laptops, palmtop and desktop computers. Other small devices include personal digital assistants (PDA) and programmable calculators. Minicomputers Minicomputers fall between the sizes and functions of mainframe and personal computers. They are typically used as Internet or network servers. One of the principal objectives of having...
  • “You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” — Stoney deGeyter Did you know 93% of online experiences happen with a search engine, and 46% of Google searches are local? These numbers suggest whether you are a locally operated consumer company or a leading international enterprise, digitizing of your business is the foundation stone for tremendous success ahead, in simple words, the bridge to reach a wide audience and ultimately boost the bottom line. Are you too relying on top browsed search engines such as Google and Bing to attract customers to your business? Then, Search Engine Optimization is a term you probably heard many a time. Before, we go any further let’s talk a brief about Search Engine Optimization. What is SEO? Most think they know what SEO is-, but it is complex science that involves an array of practices & techniques implemented in conjunction to rank a website/blog high on Search Engine Result Pages- and many are unaware of this. Why We Think & What SEO Actually Is? Author & Entrepreneur Wendy Piersall once said: “Google Only Loves You When Everyone Else Loves You First.” What we deduced from her words?? Let’s dug deep to explore the deep meaning. Search Engine Optimization isn’t is a series of one-fit-for-all techniques you employ and get overnight results. Instead, the motive of doing SEO is to provide the best online experiences to Internet visitors. So, just by publishing a few webpages not serve the purpose, one has to optimize it for the search engine algorithms and online visitors. Doing SEO Is Not Everyone’s Cup of Tea? Yes, you may follow numerous blogs and undergo a professional training program, but learning SEO is a lot complicated against what you may perceive. Good measurable results from...