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  • “You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” — Stoney deGeyter Did you know 93% of online experiences happen with a search engine, and 46% of Google searches are local? These numbers suggest whether you are a locally operated consumer company or a leading international enterprise, digitizing of your business is the foundation stone for tremendous success ahead, in simple words, the bridge to reach a wide audience and ultimately boost the bottom line. Are you too relying on top browsed search engines such as Google and Bing to attract customers to your business? Then, Search Engine Optimization is a term you probably heard many a time. Before, we go any further let’s talk a brief about Search Engine Optimization. What is SEO? Most think they know what SEO is-, but it is complex science that involves an array of practices & techniques implemented in conjunction to rank a website/blog high on Search Engine Result Pages- and many are unaware of this. Why We Think & What SEO Actually Is? Author & Entrepreneur Wendy Piersall once said: “Google Only Loves You When Everyone Else Loves You First.” What we deduced from her words?? Let’s dug deep to explore the deep meaning. Search Engine Optimization isn’t is a series of one-fit-for-all techniques you employ and get overnight results. Instead, the motive of doing SEO is to provide the best online experiences to Internet visitors. So, just by publishing a few webpages not serve the purpose, one has to optimize it for the search engine algorithms and online visitors. Doing SEO Is Not Everyone’s Cup of Tea? Yes, you may follow numerous blogs and undergo a professional training program, but learning SEO is a lot complicated against what you may perceive. Good measurable results from...
  • In today’s erratic world, SEO marketing strategies and trends change instantaneously. It requires constant rebooting, constant revaluation and reinvention. Webmasters and entrepreneurs who want to maintain their rankings and traffic should and must always be in search of new trends and strategies to help them stay relevant in this rapidly shifting field. This notwithstanding, it can be a daunting task to always know what really works, what needs to be done and what improvements are necessary. This is an extremely competitive space in which you need some guidance. In this article, we outline trends that will help take your origination’s SEO and marketing a notch higher. Developing Value Content Content rules over all. It remains king and this status will stand as such for quite some time. Having high-value content will get you high rankings on search engines and more specifically Google which is the world’s leading knowledge space. But why do you need to develop great content? It is common knowledge that the more time a user spends on your website, the better. However, they will not stick around if they aren’t getting value for their time and money. In reality, you must harness both quality and quantity. They both count and they both play a key role in improving your ranking. Make it more engaging and captivating. When carrying out a Google search, users wish to find information that will gratify their desires. In developing content, special attention should be placed on on-page SEO. More and more classy crawlers are giving special care to user –friendly URLs and linking. You must, therefore, evaluate, understand and endeavor to give your visitors just what they want. Video optimization In recent years, images have continued to play a key role in ranking website pages for better performance. However, videos are becoming...
  • When you are looking to build a software, there are a lot of options in the market to choose from. Selecting the best Software Development Company to handle the creation of your desired software is hard, but having the below-mentioned steps followed, you can easily find the best one in the USA. Get reviews from people you know. Having a conversation with the people regarding which company is the best, is a great idea because no one can tell better than the very experience of the people with a company already. The main issue of this is that you should always make sure that you take the reviews from people that are honest and reliable for that matter. Any feedback that is not honest is of no use and might mislead you Talk about delivery time. One of the most important points of having to give a project to a company is to make sure that they deliver it on time. If they are not punctual, they are rather not very professional too. Ask people that have the projects made by that very software company regarding the on time delivery service and then decide accordingly. Anyhow make sure that you decide an earlier date for the project to be delivered from the actual date just to be on a safer side. Communication skills. It is highly recommended that the software company has good communication skills, the programmers and software developers working on the project should keep the customer in the loop. It is not necessary that the customer is told everything, but checking in with them and letting them know of the progress to make sure that everything is according to how they wanted their software to be is a good idea. Having communication with the customer makes sure that...
  • Did you know that 1 in 5 small business owners don’t have any sort of digital marketing plan? The good news is that you don’t need a degree in marketing to promote your business online these days. There are certainly enough tools out there to help you produce, publish and promote good content. It’s never been easier to do your own marketing, but it’s never been more difficult to do it well. Where does one even start? Well, you can start by making sure you don’t make any of these all-to-common mistakes in Year 1. Cutting the Wrong Corners As we mentioned earlier, there are lots of free or cheap tools available for small business owners today. You can find open-source software and free templates to do nearly anything. However, one area where you definitely get what you pay for is your web hosting. For example, you will find that many of the best hosting services for WordPress are still very affordable and they are far faster and more reliable than many of the cheaper solutions out there. Sometimes cheap turns out to be very expensive, as you will experience customers leaving your website because it’s too slow. Cheap hosting actually costs you leads and sales. Doing Too Much Yourself 71% of small business owners do their own marketing. Yes, you can save money by not paying a designer to create your site, or not paying a writer to write your blogs. But ask yourself how much your time is really worth. Let’s say your time is worth $95.00 an hour as the business owner. Spending 3 hours writing a blog is actually costing you $285.00 because this blog took you away from more important revenue-generating activities. Wouldn’t it make more sense to pay a writer a flat $90.00 to...
  • Living and working abroad enriches you as a personality and expert. You’ll have to get over lots of difficulties, so it gives you the opportunity for growth. If you consider India as a future work location, you are on the right way. Although you might face lots of difficulties there, it is a worthy experience, which will change your life for the better. Before you take a final decision, let’s analyze some important issues. What are the pros and cons of working in India India is a rapidly developing country with enormous potential, though it hasn’t gained its economic prosperity and stability yet. And there are, like in almost every country in the world, some advantages and disadvantages of working there. Let’s get to know pluses first. The economy is on its rise, international trade and investments are encouraged by Indian authorities. This way international companies are appearing in the country and they need highly skilled professionals. Though native graduates from universities are qualified enough, it becomes a kind of trend to recruit international employees to multinational enterprises. In addition, English is a secondary language. Business communication is mainly conducted in English. So if you are fluent, you’ll feel comfortable in India. Indians are rather welcoming to foreigners. The tax system is quite liberal in India. The government created strategies for international employees so that they can avoid double taxation. Among minuses we can name the following: social security is rather weak. Citizens mainly rely on themselves and their families in case of illness or other setbacks. Actually, two social security plans exist in India. They are the Employees’ Provident Fund Organization (EPFO) and the Employees’ State Insurance Corporation (ESIC). However, they are not efficient. Indian system of healthcare is a big problem too. The government doesn’t provide its citizens with the necessary medical help....
  • Introduction- Blogger Outreach is one of the most effective digital marketing strategies for individuals and brands. The strategy involves reaching out to industry specific bloggers and asking them to publish content on your behalf. For the last few years, most brands are successfully using blog outreach service for maximizing their digital potential. A Blogger Outreach strategy has many benefits. Let us look at some of the major ones below- This strategy helps you get traffic redirected from the host website back to your own website. This helps you gain access to a niche audience whom you can convince and convert from visitors to consumers. It helps you gain valuable backlinks for your website and score well on SEO Metrics. This improves the health of the website. It is a White Hat Digital Marketing Strategy backed by Google. This can be manipulated into black hat or grey hat, but you need to stay away from those. Blogger Outreach helps you climb Google’s Search Engine Rankings Page (SERPs). In other words, you start ranking right at the top of the search. This helps you to increase visibility and discoverability for your brand. From an audience point of view, as well as Google’s search. Increase direct sales and revenues from a digital marketing strategy. This is something that no marketing can ever guarantee. 5 Best Practices for Blogger Outreach: The List Create Excellent Content- If content on some other website will have to convince visitors to click, it needs to be good. Creating quality content is the foundation of any blogger outreach strategy. The content needs to be 100% original and plagiarism free. To convince someone else to publish your content on his or her site, it needs to be informative and impactful. A publisher should see value in publishing that piece of...
  • In today’s business landscape, information can be power. But its impact depends on several factors: how it’s formatted, who has access to it and how timely it is, to name a few. Reporting is one common strategy companies use to stay up-to-date on certain data insights. This practice can be very fruitful, as it helps keep stakeholders in various departments informed. But reporting has become somewhat of a “can’t live with it, can’t live without it” type endeavor for some companies—especially when people feel they’re being underutilized in some way. Improving how your company handles reporting is a matter of getting the best return on investment possible. You want the benefits of reporting to far outweigh the effort that goes into them. Here are a few ideas for streamlining this process. Define Reporting Roles and Responsibilities It sounds simple, but miscommunication about reporting roles and responsibilities can cause a lot of confusion. The last thing your company needs is a time-sensitive report slipping through the cracks because various employees thought someone else was handling its creation. Some organizations have specialized data or IT teams of specialists overseeing all things data, from back-end functionality to front-end reporting. Other employees would then work primarily through this team to request the reports they need. Other organizations use self-service analytics, which allow employees to run their own queries rather than depending on these data teams. How you approach business intelligence depends on your company’s culture and the software you use to tackle reporting. As GCN points out, one pitfall data teams often fall into is developing “swanky dashboards with elaborate back-end architecture that sit collecting virtual dust.” The problem with having only a handful of people tackle the entire company’s BI reporting is that it keeps everyone else in the dark. To increase adoption,...
  • No one can predict what technology can become with time but what is certain is that it will definitely be better than it is right now. Online casinos are a product of the advancement in technology and that makes them prone to changes as technology continues to advance. There is quite a number of innovations that have taken over the casinos. Some of these amazing innovations are:- Virtual Reality Online casinos have been trying to make the user’s experience as real as possible. Incorporating virtual reality will, therefore, create a near real experience for gamers. They will be able to interact with 3D worlds making the experience even more fun. This innovation will help boost the gaming industry in a way that has not been achieved before. With efficiency and convenience, online casinos have over time managed to attract many people whose interest is having fun while making money. Giving them first-hand game environment experience will blow their mind away. Cryptocurrencies Casinos Technology has brought us digital currency that can be used anywhere in the world because it has no physical state. Bitcoin is one of the cryptocurrencies that have been doing so well for quite a while now. Casinos are now including these methods of payment in their models. This enables the users to experience all the benefits of such currencies which include speed, anonymity as well as security. Embracing digital currency changes the game for online casinos completely because it gives their players the freedom to use whatever is convenient for them. Artificial Intelligence Giving computers human intelligence is probably one of the greatest breakthroughs in technology. With this age of automation, every industry is looking forward to having automated systems. This not only cuts down on the labor cost but it also solves communication problems at an...
  • Are you finding that your e-commerce site certainly looks the part but simply isn’t performing? Are you finding that people are hitting your site and practically bouncing straight off? If you can relate to either, you probably need to revisit your ecommerce website design . Don’t panic straight away. This doesn’t necessarily mean investing in a complete professional redesign (though if you have the money, why not?). It is likely that your conversion rates are being limited by specific aspects of your site, rather than your entire design. Wondering how you can improve your site and boost your conversion rates to where they should be? Keep reading. Spell it out! When running an e-commerce business, you need to look at your site as though it is being used by children… or at least simpleminded people. You can’t control who is going to click through to your site, so you need to make sure it is accessible and obvious who your brand is, what you have to offer and how your product/service can benefit people’s lives. Fail to do this and you risk leaving people in doubt. Where there is doubt, there are fewer sales – people don’t like giving their money away, so they won’t unless they are 100% sure about a brand or product. If you are planning to set up a new e-commerce site or revisit your existing one, it may be worth accepting professional help. Bigfoot Digital are a digital marketing and ecommerce website design agency in Yorkshire with a plethora of talented and experienced web developers who can advise you on your site’s structure, design and everything in between. Call To Action (CTA) As well as having your brand’s story evident and easily digestible on your homepage and main pages, you should spell out your desired...