Advertisements
  • Introduction- Blogger Outreach is one of the most effective digital marketing strategies for individuals and brands. The strategy involves reaching out to industry specific bloggers and asking them to publish content on your behalf. For the last few years, most brands are successfully using blog outreach service for maximizing their digital potential. A Blogger Outreach strategy has many benefits. Let us look at some of the major ones below- This strategy helps you get traffic redirected from the host website back to your own website. This helps you gain access to a niche audience whom you can convince and convert from visitors to consumers. It helps you gain valuable backlinks for your website and score well on SEO Metrics. This improves the health of the website. It is a White Hat Digital Marketing Strategy backed by Google. This can be manipulated into black hat or grey hat, but you need to stay away from those. Blogger Outreach helps you climb Google’s Search Engine Rankings Page (SERPs). In other words, you start ranking right at the top of the search. This helps you to increase visibility and discoverability for your brand. From an audience point of view, as well as Google’s search. Increase direct sales and revenues from a digital marketing strategy. This is something that no marketing can ever guarantee. 5 Best Practices for Blogger Outreach: The List Create Excellent Content- If content on some other website will have to convince visitors to click, it needs to be good. Creating quality content is the foundation of any blogger outreach strategy. The content needs to be 100% original and plagiarism free. To convince someone else to publish your content on his or her site, it needs to be informative and impactful. A publisher should see value in publishing that piece of...
  • Two things that many readers have asked me over the year is Will Apple ever make a touch screen MacBook? and Will Apple ever bring its App Store to the Mac? MacBook Touch Screen I think this will happen as the features between iPad and MacBook start to resemble each other more over time I think it’s inevitable. Apples WWDC is coming up and usually every year they have a large number of features and improvements for the iPad that make it more of a multipurpose device rather than just a tablet. I think Apple to keep up with the changing landscape of computer hardware will need to add a touchscreen to their entire laptop line of products, many computer manufacturers like Lenovo, Microsoft and HP are already offering touchscreen laptops. I think it’s just a matter of time for Apple to jump on board with a touchscreen on their computer but I do think we may get a touchscreen first on an iMac before a MacBook just so Apple can compete with Microsofts Surface Studio which has a large touchscreen display for artists. App Store on MacOS While Apple has started adding phone apps to MacOS they are only doing it with their own apps at this point. Apple has ported over Apple News, Stocks, Home, and Voice Memos to MacOS and soon we will have Apple Music, Apple TV, Podcasts, and Books on the Mac. Moving over Apples entire App Store over to MacOS I think will happen but it will take time as Apple wants to make sure it’s done right. Apple will need to let app developers know about this moving forward to give developers time to make proper changes to their apps in advance. This kind of announcement I would expect at WWDC this year...
  • When Apple had their big press event back in March they showed us what the new Apple TV experience was going to look like when it was released and it’s officially here with the release of tvOS 12.3. This is the first step in the launch of Apples streaming service Apple TV+ service which is set to launch in the fall. Apple hasn’t yet announced pricing on the Apple TV+ service yet but I am sure will over the summer or at the launch. The new TV app is the first step, and it appears to look like the version Apple showed off in March. The new tvOS app is available in over 100 countries. The new TV app is also now available on select Samsung smart TVs and on iOS devices like the iPhone and iPad. Apple has said the Apple TV experience will be available on MacOS coming this fall with the launch of Apple TV+. Apple did mention customers with AirPlay 2-enabled Samsung smart TVs can now play videos and other content from their iPhone, iPad or Mac directly to their smart TVs. Added customers with eligible VIZIO, LG and Sony smart TVs will be able to enjoy AirPlay 2 and HomeKit support later this year. Apple wrote in its press release “With the free iOS 12.3 and tvOS 12.3 software update, customers around the world can now subscribe to Apple TV channels within the Apple TV app — paying for only the ones they want — and watch on demand directly in the app. In the US, Apple TV channels include popular services such as HBO, Starz, SHOWTIME, Smithsonian Channel, EPIX, Tastemade and new services like MTV Hits, with more to be added over time around the world.” Apple also revealed that the new Apple TV...
  • If you have been reading my G Suite vs Office 365 Series Round 1 and G Suite vs Office 365  Series Round 2 have key points you should read as well. When it comes to comparing G Suite vs Office 365 in education you cannot even compare these two products. Both Google for education and Office 365 for education are free for all schools K-12.  Google Classroom’s document sharing, data collection, communication channels, and closed environment are great benefits. It’s very easy to start a classroom helpful instruction guide you through the entire process. Once you add students, sharing is even easier; you just send resources to the entire class. Googles tight app integration, ease of use, people’s familiarity with Gmail and Android have pushed education towards Google. Googles well-designed chrome browser and a huge selection of apps in the chrome apps store makes G Suite for education an easy pick for schools.  Microsoft partnered with PowerSchool’s largest student and education manager in the industry to help them gain ground on Google who is dominating this market in the united states.   Microsoft Office 365 for Education gives educators access to Word, Excel, PowerPoint, OneDrive and all the core features of Office 365. Microsoft Teams also helps teachers collaborate on lesson plans and school events. Microsoft’s built-in video conferencing tools for Teams gives teachers another way to connect across schools and districts. Skype is another powerful tool allowing school districts to communicate with other districts across the world which is something I don’t see anyone doing with Google Hangouts.  Google puts out cheap Chromebooks which are very cheap compared to traditional computers while Microsoft tried to compete with the cheap Chromebook by putting out Windows S, but it failed due again to Googles well-designed chrome browser and a huge selection of apps in the chrome apps store.  Google has taken things to the next level with Chromebooks offering integration with printing using cloud print and...
  • May 13, 2019

    How to Make Your Smart Home Safe

    Smart technology promises to make your life better — and in many ways, it does. If you have a network of smart devices throughout your home, you can control your environment with your voice, doing everything from changing the music to raising the lights to locking the doors and more. However, smart technology almost certainly also makes your life less secure. From the first releases of smart devices earlier this decade to now, the tools have been found to be riddled with vulnerabilities that hackers can easily identify and exploit. If you want to avoid giving someone else control of your home, here’s how to make your smart tech safe. Understand How Hackers Get in and What Hackers Want The best defense is a good defense, but you can only defend against digital attacks when you know where they are coming from. Cybercriminals tend to attack consumers like you in the easiest way possible; because your home network has only a limited amount of value — unlike corporate targets which can contain multitudes of prized data — attackers don’t want to waste too much time trying to hack into your system. As a result, the ways hackers get in are relatively predictable, even when you factor in new technology like smart devices. Here are the most common ways attackers infiltrate your network: Using known vulnerabilities. Over time, all software develops security gaps that hackers can exploit. IoT devices are particularly guilty of entering the market riddled with security issues. Many smart tools’ vulnerabilities are published online, for any fool to see and take advantage of. Connecting to your network. Having unsecured Wi-Fi might be convenient for you — but it is also convenient for attackers, who can detect your signal from the street and gain access to all your devices....
  • If you follow social media and social media antics then you know how invasive each of these media platforms is. But recently, this intrusion of privacy reached a new low when Facebook was found asking new users for their password to their email accounts. When the users clicked upon an email verification link, some new Facebook users were asked for their private email password – one of the first “DON’T’s” covered in cybersecurity. Why do we need to safeguard our privacy? Surveillance is now the daily reality of our lives. Privacy is in danger because organizations and governments across the world no longer think of it as an intrinsic right. Right from your web browser to mobile devices, and IoT products – almost every digital touchpoint has the potential to obliterate your privacy and security. And as recent news has shown, you cannot trust vendors, applications and social media sites to safeguard your data. Having “nothing to hide” is no longer a good enough reason. Everyone must do whatever they can to protect their personal data and privacy. You deserve to be safe and secure online. Here are some steps you can take to be protected and safe online: Data Management is the core of privacy While data may be a vague concept and may mean different things to different people, here is a good start to break down different sets of data to examine how each aspect is relevant to your security. PERSONALLY, IDENTIFIABLE INFORMATION Personally, Identifiable Information is also known as PII and includes things physical home address, email id, birthdate, phone numbers, marital status, Social Security numbers or National Insurance numbers. This can also include information relating to your medical status, family members, employment and education. This type of data, when lost in various kinds of breaches...
  • Things change as you get older. It was true at 5, 25, 55, and it’s going to be true at 75, 85, and beyond. You’ve planned for your retirement, but as you become an older senior, that plan may need to evolve. The changes can feel overwhelming, but if you take time to plan and prepare now, you can make it easier to adapt and create a thorough plan for meeting the challenges head-on. Try New Technology It’s never too late to learn new things. Learning how to use new technology now can make it easier to stay in touch with family and friends as you age. Technology has made it easier and more affordable than ever to talk to family and friends who live far away. With desktop apps like Skype, you can talk to family anywhere in the world for free. Learning how to use new technology now can open up the world. Check out these FAQs for seniors trying new technology, especially communication technology that will make staying in touch with kids and grandkids easier than ever before. Make a Plan for Downsizing As you age, you may consider downsizing. Not only do you no longer need as much space as you did when you were raising a family, but as you age, you may want to live in a space without stairs or with a bathroom that’s more senior-friendly. Downsizing can also infuse your retirement savings with a cash injection, but it pays to have a plan. Start by doing research into today’s real estate market and find out the true value of your home. For many people who bought homes decades ago, the type of amenities that attract higher prices have changed. If you’re lucky enough to own a home in a major, transit-oriented city,...
  • In today’s business landscape, information can be power. But its impact depends on several factors: how it’s formatted, who has access to it and how timely it is, to name a few. Reporting is one common strategy companies use to stay up-to-date on certain data insights. This practice can be very fruitful, as it helps keep stakeholders in various departments informed. But reporting has become somewhat of a “can’t live with it, can’t live without it” type endeavor for some companies—especially when people feel they’re being underutilized in some way. Improving how your company handles reporting is a matter of getting the best return on investment possible. You want the benefits of reporting to far outweigh the effort that goes into them. Here are a few ideas for streamlining this process. Define Reporting Roles and Responsibilities It sounds simple, but miscommunication about reporting roles and responsibilities can cause a lot of confusion. The last thing your company needs is a time-sensitive report slipping through the cracks because various employees thought someone else was handling its creation. Some organizations have specialized data or IT teams of specialists overseeing all things data, from back-end functionality to front-end reporting. Other employees would then work primarily through this team to request the reports they need. Other organizations use self-service analytics, which allow employees to run their own queries rather than depending on these data teams. How you approach business intelligence depends on your company’s culture and the software you use to tackle reporting. As GCN points out, one pitfall data teams often fall into is developing “swanky dashboards with elaborate back-end architecture that sit collecting virtual dust.” The problem with having only a handful of people tackle the entire company’s BI reporting is that it keeps everyone else in the dark. To increase adoption,...
  • May 7, 2019

    Pillow App Review

    The pillow app is my new favorite health app that I have started using. Like the old saying goes there is no substitute for a good nights sleep. Think about it when you have a bad nights sleep you suffer the entire next day. Just because you get a good nights sleep does not always mean its a good night sleep. There are 4 stages of sleep Awake Light Sleep Deep Sleep Rem Sleep Each one of these stages is important in its own way and can be monitored by the Pillow App. The pillow app works as follows you open the app right before you are about to fall asleep and hit start. Then when you wake up you hit the end button and that lets the app know when you woke up. The interesting thing is the data the app collects while you are sleeping. The Pillow app collects a lot of data while you are sleeping using the speaker of your phone. I would like to point out that their Apple watch app is great but since I charge my watch at night I don’t use it on the watch. I have tried it and it works great. The Pillow app records your Time In Bed and your Time Asleep. The breaks that time down by the stages of sleep then uses the time sleeping and the stages of sleep to determine the quality of your sleep that night. The pillow app then later in the day will ask you about your mood to help determine if this was enough sleep for you. If you are wearing you Apple Watch the Pillow app with record your heart rate while you sleep and for a one time fee of $4.99 will let you listen to some of the...