What is SOC?

With the proliferation of digital devices and internet usage, the threat of cyberattacks has grown exponentially. The SOC, or security operations center, is a software or function used by organizations for continuously monitoring, detecting, preventing, investigating, and responding to cyberattacks. It is crucial for protecting an organization against data breaches and safeguarding the sensitive data stored in its systems. SOC also helps companies respond faster in the case of a security breach.

SOC 2 is a technique for evaluating the service providers to verify that they safely manage the data of their clients to safeguard the privacy of those customers. It describes the principles of managing client information on the basis of five important principles: security, processing integrity, privacy, availability, and confidentiality. There are two types of SOC 2 reports. Type 1 deals with the systems of the service provider and the suitability of their design to meet the expected standards. Type 2 is responsible for describing the functional efficiency of the vendor’s systems.

SOC 2 compliance

SOC 2 compliance is decided by the audit conducted by an external agency. It requires companies or vendors to initiate and follow a set of security procedures in keeping with their goals. This compliance is extremely crucial for all organizations that handle any form of client data, irrespective of the services they are offering. Being SOC 2 compliant ensures your clients that your company is capable of protecting their sensitive data from external attacks.


Software as a service is a method of distributing software or programs over the internet as a service. This will allow you to avoid the complicated installation and maintenance processes required for various software. You can simply access the applications through the internet when you need them. SaaS provides customers with several benefits, like better data access, easy customization of applications, and a multitenant architecture.

SOC 2 compliance is not a mandatory or legal requirement for SaaS organizations. But being SOC 2 compliant will help the company to gain the trust of its customers. Your client will get an understanding of the security infrastructure of the company and will be aware that their data is safe in your hands.

SaaS tools

The aim of every business or company is to grow and expand their profit. SaaS growth is the capacity to profitably manage your company so that both your clientele and your revenue increase. This is a long process involving small yet crucial steps that are focused on bringing more customers to the organization each month. There are various methods that can be adopted to achieve this goal, including increasing website traffic, exposing products to a larger target audience, customer engagement, customer retention, and much more.

Numerous metrics are available for computing your SaaS growth, including:

  • Customer churn
  • Activation rate
  • Revenue churn
  • Net Promoter Score
  • Customer lifetime value
  • Monthly recurring revenue

SaaS tools for startups

If you are looking for SaaS tools to help grow your startup, there are numerous things to consider before you choose the one to suit your needs. Some of them include:

  • The tool that you are choosing should be suitable for solving the specific problem faced by your company.
  • The optimal tools you choose should be simple to set up and integrate with one another.
  • The tools chosen should be focused exclusively on SaaS businesses.

Top SaaS tools

The list here gives the top 5 SaaS growth tools to help your startup grow. Each of these tools has a different operation and covers different areas. You can choose the tools that are suitable for you based on your company’s needs.


If you are looking for a tool to help with data integration to enable product improvement, business growth, and enhanced customer experience, then Stitch is the optimal tool for you. It is an ELT platform that allows businesses to gather all of their data from different sources in one place. It is priced at $100 a month.


If you are in need of product management software that is customer-centric, Productboard can help you achieve product improvement on the basis of customer feedback. You can use the software to prioritize your client’s needs, centralize the feedback, and engage your consumers. The pricing starts at $25 a month.


Automating mundane and repetitive tasks is crucial to enhancing the productivity of the workforce. Zapier can be used for automatically transferring information from one application to another so that the workers can concentrate on more important work. The premium plans are priced at $20 a month.


This is a popular SEO platform that can be used to improve the ranking and traffic to your website. The SEO toolset of Ahrefs includes features like site audit, site explorer, rank tracker, and content explorer. The standard plan is priced at $179 a month.


This tool helps companies to monitor customer health, make customer segments, manage customer success, and automate workflows all using one interface. You will also receive notifications and alerts regarding customer upsells or churn. The basic plan is priced at $200 a month.