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Author
Wrote
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September 11, 2019
The Biggest Lessons Learned From 2019’s Biggest Data Breaches
The best part of a major data breach is that it serves as a cautionary tale for the rest of us. We get to learn everything that Equifax (hopefully) learned, without having to go through a class-action lawsuit. The bigger the hack, the bigger the wake-up call. Pretty much every company in the Fortune 500 has suffered some sort of public data breach in recent years. It’s enough to keep IT managers up at night. If you’re second-guessing your own data security, feel free to check out UpStack’s data center comparison resources to see how you might improve your data protection. With that in mind, here are some very expensive mistakes that other companies have learned. People are Still the Problem It’s maddening that your company can invest ungodly sums of money in hiring the best IT staff and building a secure infrastructure… only to see it all undone by a single employee opening a phishing email. Verizon recently released a very insightful report on trends in data security, and their data shows that phishing is still the most popular cause of data breaches. Denial-of-Service attacks (DoS), data loss, C2, and misdelivery caused more security incidents, as a whole. However, phishing remains the most popular entry point for breaches. Their data also revealed that the higher up the employee, the more likely they are to be targeted, with C-Suite executives being 12 times more likely to be attacked than other employees. And email was still used in 90% of reported attacks. The Cloud is Still Vulnerable Capital One suffered a massive breach that compromised the data belonging to about 106 million of their customers. As bad as that sounds, things may have been considerably worse if the hacker didn’t take the time to post about her exploits online. Many experts... -
September 9, 2019Finding the best home security cameras is not easy but you can find a lot of information online which can help you make a good decision for yourself. There are plenty of them in the market, which can be confusing, especially when you don’t understand the technicalities they come with. There are a lot of things to understand before selecting the ideal security camera system for your home. Home security cameras are an essential concern for every homeowner. They provide the much-needed peace of mind, especially when you are away from home. Burglars can shy away from breaking into your home because of the great technology of home security systems. How Do You Choose the Best Security Camera? Many home security cameras have offered the same functionalities, but their performance differs with each model. Some have improved features than others. Here are some of the features that can help you choose the best home security camera: Environmental Monitoring The best home security cameras should help you beyond home security monitoring. You can find those with advanced features such as: Temperature Monitoring – Some cameras can help to monitor the home’s indoor temperature for dips and spikes when the temperature drops outside the defined range. Humidity Tracking – They can track the relative humidity within the home. This will help reduce problems of mold growth, static electricity, and sinus irritation. Air Quality Tracking – The cameras can help to track pollutants such as carbon monoxide and cooking odors. Although they may not identify the pollutants, the fact is that they will alert you of an abnormality in the quality of air around the home. However, this is not a reason to substitute such cameras with carbon monoxide and smoke detectors. Video Recording and Facial Recognition Security cameras can cover every event...
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September 6, 2019When it comes to PPC ads for your business, you often see they are not working the way you had expected. Now, here you should not be disappointed as you still have the chance to stop people from hating them and like your ads instead. PPC management experts say that there are some helpful tips to make you optimize your PPC campaign without hassles at all. However, one of the biggest mistakes that most business owners do is set up their PPC campaigns and forget about them completely! Now if you are one of those business owners whose PPC campaign is not doing well, it is prudent to check out the following hints that could play a crucial role in making your PPC ad a failure- No homework- You should understand your targeted audience well as well as their buying patterns online. You should know the channels they are active in and reach out to them with messages so that they will be compelled to check your PPC ads and make purchases. In order to understand the targeted audience better, you can make use of keyword research tools. You can check out the Google Keyword Planner that is free for advertisers for getting keyword phrases and information on the search volume for them. You can begin with finding the keyword terms that best describe your services and products; you can also look out for keywords that are used in the industry. With the help of this data, you effectively are able to determine the search volume where your audience is active most on a channel. Besides free tools in order to get the above information, you can also use paid tools as well. These tools will give you extra information like competitor keywords, names, and the costs and budget of...
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August 31, 2019In the process of deciding which one of those Audio Visual Companies to consider for your event, it is essential that you will be able to choose the right one wherein you will be able to produce a successful and memorable event. If in the event that you will be able to hire the right audiovisual company, then you must be confident that you will have all the characteristics of a team member, advocate, and advisor. But, if you end up hiring the wrong one, then you might be ending up with unexpected bills, glitches in your show, and a very bad taste in your mouth. Tips in Choosing Los Angeles Audio Visual Companies In producing any event, mishaps should be avoided. And this can be done by following the simple steps below to serve as your guide when it comes choosing which one of those Los Angeles Audio Visual Companies is right for your event: Tip #1: Be able to do your research on Los Angeles Audio Visual companies Research is one of the most essential phases when it comes to the selection process of choosing the right audio visual company. During this stage, you should be able to learn the AV basics, be able to get a good grasp on the terminologies, and also, what common mistakes that you might encounter when you are contracting with AV companies. By being able to do some sufficient research, this will then give you a proper base for you to decide and also make you feel empowered that you know that you are making the best decision for your upcoming event. Before signing in any agreement with your prospective AV company, it is critical that you have already done checking around with other Los Angeles Audio Visual companies that are available....
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August 29, 2019Today on the show we talk about Brandon’s travels across the country. Brandon talks about Walmart and all the fun people that are there. We get into using EZpass cross country. Why do we need paper insurance and registration cards plus much more.
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The use of social media platforms is increasing at an astounding pace, and the number of users on these platforms by the end of 2018 is estimated to reach 2.62 billion according to recently done studies. Therefore, you need to come up with an impeccable digital marketing campaign to expand your conversation rate, provide a personalized approach, and to improve your business awareness to your potential customers. Nevertheless, there is more to improving your brand awareness through social networks than just creating an account on all the available platforms and sharing some posts occasionally and randomly inviting individuals to like your page. Instead, it should be about marketing yourself to right people through appropriate channels. Therefore, know the critical elements of a Social Media Marketing strategy that you need to implement, which can consequently boost your branding efforts considerably. Below are some of those critical factors that helps to increase your brand awareness when done right: Locate your market You must never assume that your target market makes use of only specific social media platforms. Therefore, you must log in to every site, which fortunately are search engines on their right and search for conversations about your services, products, and industry. Furthermore, before reaching out, use the search option on that particular platform to locate and prove the frequency which people talk about your selected topics. Pick the right social media platform It is important to know social media platforms work differently in helping you achieve your set objectives. Subsequently, this makes choosing the ideal social networking site to focus your energies on reasonably intimidating. Thus, you will need to make informed decisions, and there are a couple of questions you should ask yourself, the most critical being; How will the platform increase your brand’s awareness? How popular is the...
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August 28, 2019Digital advertising or online marketing is a form of advertising and marketing that uses the internet to deliver promotional marketing messages to consumers. It is way more effective nowadays since almost all of the consumers have internet access. Here are some of the digital advertising trends for 2019. The Digital Video Takeoff Digital video ad spend continues to grow according to 2019 Video Advertising Spend Report. Since the attention span of a person is short to a point where people are disregarding large volume of text online, consumers’ viewing habits explain this spike in ad dollars – advertisers go where their customers are. The Influx of Influencers You can’t discuss digital advertising trends without acknowledging the social influencers. An influencer that is known and followed by your target market can create a big impact and memorable presence. Seventy percent of advertisers are currently working with influencers. Investing for influencers in your ads can help build trust and brand preference. User-Generated Content To market your product, you should show your prospects how your current customers are using it. It’s like a word-of mouth-campaign because your existing customers are selling your product for you. It is free since you don’t have to spend on this type of digital advertising. Prospects are encouraged because a consumer that understands their needs is marketing it. Diversifying Reach Advertisers aim to make an impression on as many customers as possible. Make sure your brand’s voice is clear and consistent in whatever channel you choose. Diversifying your marketing approach by reaching potential customers, you reduce your risk and extend your reach at the same time. Artificial Intelligence Artificial intelligence is a computer system that can perform a task which usually requires human intelligence. It can gather facts about a situation through sensors or through human input. AI...
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August 27, 2019Starting an online business is no easy task, but it can be made to run flawlessly with the help of tools for selling, creating content, marketing, and operating your business, in general. There are many apps, programs, and extensions that can be used to assist you in launching your start-up, and these tools are essential to begin your new venture. User-Friendly Website A website is absolutely essential for an online business. It’s your virtual shop, where customers browse through your product catalog, purchase things, and track their order. Plus, it’s also where you’ll process orders, transact payments, and monitor traffic and sales. In other words, a website is where everything happens. That said, it’s vital that a website or online shop doesn’t just look appealing, but it also has to be user-friendly. Customers should be able to view products, search for what they want, and make purchases with ease. Potential customers will be turned off if your website is too complicated, overly crowded, and difficult to navigate. E-commerce Platform Once your website is built and hosted, you need an e-commerce platform to manage the different aspects of your online business, from sales and operation to marketing and the site itself. An e-commerce platform is a software application that packs tons of features that will assist you in running your online shop. Choose a fitting e-commerce platform based on your budget, business needs, goals. Consider features offered by the platform, as well as its price, security, scalability, and SEO-friendliness, and mobile-friendliness. Graphic Design App In this age of the internet, content is the driving force of your traffic. Great content reels in the crowd and helps build your brand. That said, you need a graphic design tool that will help you create content. Visual content especially resonates with online users. Images,...
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August 21, 2019Today on the show we get into the difference between GSuite and Office365. We talk about Slack going head to head with Microsoft Teams and Google Hangouts Chat. We get into Dell having success in selling Linux. We get into Apple and how they are going to release shows on AppleTV+. We talk about Disney+ and their offerings. We talk about Skype being a consumer product and much more. Dell’s Beautiful New Linux Laptop Features Ubuntu, 10th Gen Intel Processors And Super Fast WiFi SiriusXM’s student plan only costs $4 per month Google postpones shutdown of Hangouts for G Suite users Visa Checkout will be shutting down sometime in 2020, Google Pay removing support New Skype icon comes to Android, joining iOS which received it earlier this week Microsoft is using Dynamics 365 to manage Windows Update releases Keanu Reeves and Carrie Anne-Moss are making a fourth Matrix movie Apple TV+ will launch in November for $9.99, facing off against Disney+ at $6.99 “Spider-Man” Will No Longer Be A Part Of The MCU And Spidey Fans Everywhere Are Crushed This Episode is Sponsored by – SLJ Digital Media