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Marketing

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  • Did you know that 1 in 5 small business owners don’t have any sort of digital marketing plan? The good news is that you don’t need a degree in marketing to promote your business online these days. There are certainly enough tools out there to help you produce, publish and promote good content. It’s never been easier to do your own marketing, but it’s never been more difficult to do it well. Where does one even start? Well, you can start by making sure you don’t make any of these all-to-common mistakes in Year 1. Cutting the Wrong Corners As we mentioned earlier, there are lots of free or cheap tools available for small business owners today. You can find open-source software and free templates to do nearly anything. However, one area where you definitely get what you pay for is your web hosting. For example, you will find that many of the best hosting services for WordPress are still very affordable and they are far faster and more reliable than many of the cheaper solutions out there. Sometimes cheap turns out to be very expensive, as you will experience customers leaving your website because it’s too slow. Cheap hosting actually costs you leads and sales. Doing Too Much Yourself 71% of small business owners do their own marketing. Yes, you can save money by not paying a designer to create your site, or not paying a writer to write your blogs. But ask yourself how much your time is really worth. Let’s say your time is worth $95.00 an hour as the business owner. Spending 3 hours writing a blog is actually costing you $285.00 because this blog took you away from more important revenue-generating activities. Wouldn’t it make more sense to pay a writer a flat $90.00 to...
  • Once you have bought or set up you business venture, you don’t just open up a store and relax, waiting for people to come streaming inside. The purpose of marketing is to let people know of the existence of your business. As a small business, marketing expenses should be the first to cut off from other expenditures. This is because there are several ways of marketing your small business without spending a lot of money. With the availability of the digital tools, you can meander around it and come out successful. Here are some marketing strategies to implement in your business. 1. Leverage your community As a beginner, learn to think locally. Never run after the whole country thinking that you will get more customers. Make your community a priority. This is because they are your biggest fans who can relate to your struggles and achievements.  To capture their attention, be the one who sponsors local teams in their games, or other charity drives.in addition to this, print bookmarks about your business and let them know of your existence and the products you offer. Find the ideal customers and approach them for the same. 2. Network The best way to build a business is through networking. By networking, an entrepreneur creates a brand for themselves, and they also get to know more people who could in one way or another chip in to their businesses. This is a gradual process that requires patience and dedication. Once you have strong connections, you will have grasped the biggest asset for any business and nothing will stop you from achieving your dreams. 3. Ask for referrals. The moment you get a customer, never shy away from asking them for referrals. Simply put, just request them to bring along a friend the next time...
  • There are various methods of advertising your business. You can choose to use traditional methods or you can also choose to go the digital way by searching on the internet for ‘online marketing for small business‘. Different methods yield different results. The following are some of the methods that can be used for marketing: 1. Listing on Google My Business: It will cost you nothing to list your business on Google My Business or GMB. This will give your brand plenty of visibility and it can be very effective at no cost. 2. Have a business newsletter: Have a newsletter that gives plenty of information about your company. You should also include updates on new products and full details about your location and contacts. This newsletter can be posted on the internet to make it more visible. 3.  Approach the media: Media is another way of marketing, though it is a more traditional way. You could contact a journalist of a local daily for the purpose of getting a short feature done about your business in the local dailies. This will give your business good exposure. 4. Get involved in online networking events: It is important to use platforms like LinkedIn which is geared for professionals. This is a good avenue for advertising and giving information about your products. You should also be keen to participate actively in several other networking platforms. 5. Have a blog: Create a blog about your brand. You can have conversations online with your customers about the products on your blog. You should continuously update it with new information about your business and your products. This is also an effective and cost friendly way of marketing. 6. Use social media: Social media platforms like Facebook and Twitter are great places to post details about your...
  • August 15, 2018

    Benefits of Internet Marketing

    These days, everything is online. In fact, statistics show that more than 50% of the world’s population has access to the internet. This means that it is the most extensive information platform in the world. And for any forward-thinking business owner, the perfect platform to promote business. Internet Marketing is a – growing industry due to its high affectivity. If you haven’t already ventured into internet marketing for your business, this article might just convince you to do so. Let’s discuss the significant benefits of internet marketing for your business. https://www.internetworldstats.com/stats.htm Massive Reach One of the best advantages of internet marketing is that it allows you to market your product or services on a broader and more global scale. Internet marketing isn’t tied to only one geography. This means you can reach out to a more comprehensive range of potential customers than you are capable of with any other offline marketing strategies. Not only that, the internet is a real-time platform, which means that you can interact with your customers in a more result-oriented fashion. Cost Effective The beauty of internet marketing is that it’s also one of the most cost-effective marketing investments you can have. Online marketing costs significantly less than any other traditional marketing campaigns. This means you don’t have to pay for expensive television or radio advertisements. What’s more? The return on investment is impressive and has long-term effects. Everything is done online and by specially-designed software that is more convenient and reliable. With internet marketing, you wouldn’t need to hire a whole marketing team. Brand Engagement These days, effective marketing means having to find ways to engage your potential customers. In this world of social media, you can now connect with your audience in a more informal and personal way. And internet marketing is perfect for...
  • Social media has revolutionized the way that we communicate. Businesses, brands, and even NGO’s can take advantage of this media evolution to further the reach of their mission to the general public. An effective social media strategy is not that challenging to plan and execute, all it takes is a bit of research and help from professionals. Effective social media marketing campaigns have the potential to drive your NGO out of obscurity and into the eyes of your target niche. Here are five tips that you can use to create a social media marketing strategy that improves your reach to your audience and converts more people to support your mission. #1 What Are the Hottest Trends? The first step in creating your perfect social media strategy is to analyze your audience. Do a thorough stocktake of your current social accounts, as well as your followers and followings. Once you have sifted out all of the spam accounts, make sure that you are following all of your clients, industry authorities and industry influencers that you are aware of on your social platforms. The next phase of your research should be on what your target niche is saying about relevant issues in your community. Identify posts that create a lot of engagement and comments. These posts will serve as a model that you can use when you create your content. Understanding what inspires, motivates, and excites your target audience is critical in planning your social media strategy, so spend some time reviewing as much content as you can. #2 The Shock Factor Will Get You More Exposure Using the shock factor to increase the impact of your content can have impressive results. However, industry experts warn that using it in your content too often will have a diminishing return of value. If...
  • Over the past two weeks, three major developments have made it to the global news – the US elections, demonetisation in India and the slimming down of Toblerone chocolate bars! There are experts on every street corner talking about Donald Trump’s antics, the impact of currency notes ban and chocolate shrinkflation. We live in a digital age where every news related to global economy, politics, human rights and entertainment is hashtagged within seconds of it breaking out. This proves how technology-driven media has become an irreplaceable part of the human society. Digital Marketing 101 In the business world, technology is gradually changing the face of marketing too, one digital step at a time. While traditional marketing techniques continue to exist, the evolution and  growth of digital marketing is hard to ignore. Advertising and marketing a product or service using print, broadcast, direct letters and telephone as a medium is categorized as traditional marketing. On the other hand, digital marketing incorporates the best of the Internet and technology to come up with creative advertising and marketing strategies for brands. Digital marketing services broadly include, Search Engine Optimization (SEO), Content Marketing, Online Advertising, Influencer marketing, Web and Mobile Development, Social Media Marketing and Optimization, E-Mail Direct Marketing and many other tools. Benefits of Digital Marketing As opposed to traditional marketing, digital and online marketing is less aggressive, more personal and far more effective. In the age of smartphones, virtual assistants and web series, a digital marketing agency knows how to grab a potential customer’s attention; which, currently, has a shorter attention span than a goldfish. It reaches out to a huge chunk of consumers who don’t read newspapers, listen to the radio or watch television in the traditional format. The modern marketing strategies such as SEO, online advertising, and content marketing are...
  • March 11, 2014

    Importance Of Mobile Marketing

    The Inevitable Importance of Mobile Marketing and Phone Systems for Businesses Today: The number of mobile phone users in the world is not showing any sign of slowing down at all. Recent statistics indicate that the number of cell phone users to have crossed 1.5 billion in 2013. To effectively reach consumers through this very device they prefer to use, marketers have no option but to embrace mobile marketing. Professional marketers know the imminent potential that phone systems have in reaching customers and prospective clients regardless of their geographical location. Customers will in turn respond by giving business to any organization that appeals to them via these portable communication gadgets. How then can mobile marketing boost an enterprise’s competitive edge? Staying Ahead of the Competition: · Mobile marketing ensures that a business stays ahead of its fellow competitors. This is evidently true because this marketing strategy gives a more personalized approach to customers. · Through this powerful strategy, information about new products, services and prospects will always reach potential customers at the comfort of their own offices or living rooms almost immediately they are released. Such customers may respond by dropping by the business’s premises. Making Connections: · Through SMS, E-mail, Facebook and twitter satisfied customers will not be shy to contact a company at any given moment. This of essence since the number of smart phone users has increased tremendously. · Such positive feedback from customers will definitely trigger direct one-on-one communication with customers. The end result is connections with several customers which will ultimately lead to customer loyalty. · Once a reputation with customers is earned it follows from natural observation that these satisfied customers will recommend such a business to other people to join their new found buying venture. This is what every business has a need...