Today, I am pleased to welcome PlayFab to the Microsoft family. PlayFab is a complete backend platform provider of services to build, launch and grow cloud-connected games. PlayFab’s tools are designed to be used by game developers across all platforms (mobile, PC and console). This acquisition extends the investments and work we’ve done on Microsoft Azure to provide a world-class cloud platform for the gaming industry.
As Satya Nadella noted in our annual shareholders meeting, “We’re mobilizing to pursue our extensive opportunity in a 100-plus-billion gaming market. This means broadening our approach to how we think about gaming end to end, about starting with games and how they’re creating and distributed, and how they’re played and viewed.”
I think Microsoft knows gaming is a market where they can make money, grow and have a good hold on the market it’s an area where Microsoft can move forward and profit.