Social media reporting has many benefits. Depending on your intent for using the statistics you collect, certain types of reports will work better for you than others. Make sure you know what you want to learn from the current state of your social profiles when setting up your analysis dashboards.
Some types of social media reporting strategies and how they work are described here:
Social listening – This includes regular observance of the conversations you see on social media. It includes any kinds of likes, shares, follows or interactions your posts receive. Reporting in this style also focuses on how many times and how your brand is mentioned. It gives you a clue of the kind of impact you are having either for the positive or the negative and shows you how to improve your brand health.
Image analysis – You can use reports gathered from your followers’ reactions to images you post on your profile pages. It shows you which memes, quotes or stills you post are invoking the most positive reactions in people, and it can help you decide what you should show more of on your pages. In addition, it alerts you of poorly performing visual content you will not want to waste your time with in the future.
Competitive analysis – Reporting of your competitors can offer you insight on their profile page strengths and weaknesses. It allows you to find ways to shine in areas a competing company does not, and it provides you ways to make your own page stronger in all areas. You could use this to determine what kind of content your visitors would most want to see. It also will teach you how to increase click-through rates on call-to-action forms and show you ways to bring more traffic to your website.
Real-time monitoring – Watching and participating in conversations as they happen offers you up-to-the minute insight on how people feel in a given moment. The more times you can interact live with your audience, the more effective it may be for promoting your company, products and services. Watching how people react during live presentations, for example, can help you decide how best to reach them again.
Sentiment analysis — This helps you concentrate on the language being used in social conversation. It usually involves the implementation of the Natural Language Processing technology. It uses specific algorithms to observe the way words are put together in phrases or sentences.
Companies often use NLP in a chat bot, and it can determine what artificial intelligence conversations work the best. It also could provide insight on real-time conversations between two people and measure how consumers or clients feel about a brand.
Social media intelligence – This encompasses a variety of tools used to determine brand health, crisis management and sentiment analysis. It also could involve just about every kind of study on your social media page possible. You can use this data reporting strategy to retrieve an overview of how well pages and posts are performing according to many factors.
For instance, you can calculate numbers of likes, shares, follows and more. It identifies trends and shows strengths and weaknesses of a brand and provides an evaluation of your reputation. Monitoring of increased or decreased engagement over a period also is possible.
Some NetBase Social Media Reporting Recommendations
The advantage of a broader monitoring scope is that it includes a variety of analysis tools. On the other hand, you could benefit from the increased depth of specific social media reporting methods. Ideally, you would improve your reputation and increase profit by using both real-time and artificial intelligence tools. NetBase can help you set up analysis dashboards that provide both numerical evidence and demonstrations of emotions people are feeling as they react to your posts.