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  • Every business owner wants to see their companies grow. If you want to achieve this goal, it’s important to have social media on your side. Therefore, it’s important for business owners to recognize the importance of social media. You can ensure your company is performing well on these platforms by conducting a social media audit. It’s understandable to wonder how to begin auditing your company’s status on social media websites. Staying Organized Throughout a Social Media Audit There are many types of popular social media websites. Considering that, most people find it helpful to remain organized throughout a social media audit. You can do this by creating a spreadsheet specifically for the purpose of your audit. It’s important to create spreadsheet tabs that measure important metrics in addition to social media profile URLs. This spreadsheet allows you to have an easy time collecting and organizing data. Reviewing Each Social Media Website Owning a business takes a lot of time and effort. With that in mind, it’s easy to create social media profiles and forget about them. Therefore, the next step in your audit is to find out where your company does and doesn’t have social media profiles. It’s important for companies to claim social media listings on each platform. You might find your company has older accounts on certain social media websites including YouTube, Facebook, and others. This step also allows you to find out where your company performs well and where improvements need to be made. Finding Content That Makes the Most Impact It’s important to know which types of social media content perform well. Fortunately, you can utilize this information by checking social media engagement metrics. These metrics include monitoring impressions, clicks, likes, and shares. By looking through data on social media websites, it’s easy to see which...