search engine optimization

  • February 20, 2014

    5 SEO Plugins That Really Help Your Website

    One of the main reasons as to why many an SEO consultant uses WordPress is due to the fact that it is ever simple to use when it comes to boosting the position in the search engines. In fact, it works well ‘right out of the box’. As you may know though, WordPress is plugin based and a number of top developers have worked on methods which will increase the SEO capabilities of WordPress even more. Let’s take a little look at five of the top ones. WordPress SEO by YOAST: Any Web Developer worth their salt will tell you that this is one of the best plugins out there. In fact, it is one of the most popular by far. This plugin can do a lot. It will tell you everything from your keyword density (important to know in this day and age) all the way through to recommendations about how you should us your keywords. You have full meta tag editing functionality on top plus a ton of other features. Give this one a download. You will love it. 2. All in One SEO Pack: This is a plugin which I used for a long time on one of my own personal websites. It works incredibly well and does pretty much the same job as what YOAST does. However, the system is a great deal more automated. I love this. The only gripe is that it is slightly more difficult to get to grips with. 3. Google Analyticator: If you are attempting to run a successful SEO campaign then you absolutely need to keep tabs on your Google Analytics account. I can’t stress the importance of this system. Of course, the data can be quite difficult to understand and you do not want to be hopping on over...
  • With the electronics document industry gaining more popularity every day and less paper print being distributed the internet has become the platform for finding businesses for the services you need and desire.  Unlike Google Adwords and Facebook ads Search Engine Optimization (SEO) cost you nothing but your time.  SEO gives you an advantage because your information only shows up when people are looking for a topic related to your business or service.  There are more people not asking for your business url and just saying I will “Google It”.  This is where SEO comes into play and how certain techniques can influence the search engine to make sure you are “On Top Of Google Search” meaning the first page of a search. More now than ever businesses are getting web sites designed and getting SEO companies to audit the sites and make them search engine friendly.  The problem with SEO is there is much involved and much that gets overlooked in the audit process.  There are many little secrets and tactics that can make a huge difference that many businesses and website owners can do independently on their own at no cost. Google search algorithm is very involved Larry Page’s thesaurus he wrote for Stanford can be found at this link it’s quite in dept and very few SEO people have ever read this document or know it exists.  By using a few of Google’s basic tools they offer you can influence your search results and help you move right up the search engine rankings. The first important tool is Google Analytics sign up for an account and install the code on every page of your site or use the site tools to add the Analytics code.  This information is SO important for more reasons then I can list.  Analytics itself holds a great deal...
  • July 13, 2012

    Missed In SEO Audits

    Search Engine Optimization (SEO) involves modifying a website to be “search engine friendly” so it will rank higher in the search engines. Your company’s presence on search engines like Google, Yahoo, MSN/Bing are important in gaining an online presence and online business. We all know that when consumers look for a product or service, they turn to search engines for answers. In fact, hundreds of millions of search queries are run on search engines every day. More now then ever businesses are relying on the Internet to get business and are having SEO audits done of there web sites.  But Search Engine Optimization is more then just web site setup and structure.  There are a lot of other variables that search engines take into consideration.  These things get over looked in Search Engine Optimization audits.  Let’s take a look at what they are 1. Google & Bing Webmasters Account Setup This is so important for testing the way the major search engines are crawling your site.  This is a HUGE piece when understanding why robots.txt is acting the way it is and why your site map is not showing the correct amount of pages. You can specify and add pages that are not being indexed by the crawlers and you can link this account with Google Analytics to see what queries and keywords are ranking the best and where you can improve. 2. Website Analytics This information is SO important for more reasons then I can list.  But the basic reason is one linking this information with Webmaster tools is valuable and SEO effective.  Analytics in it self holds a lot of search engine weight and has been proven then sites with Google Analytics account rank higher then others. 3. Back Linking Back Links, Back Links and more Back Links.  Search Engine crawlers love back links.  Back Links tell the search engines two thinks...
  • May 3, 2012

    Creating Back Links For SEO

    Any successful off-page SEO campaign begins with building relevant, high authority back links to your website. Once built, the back links will provide you with two main benefits: relevant traffic and higher ranking in search engines.  This done threw what SEO’s call link juice.  The best types are back links are ones that link to your main root domain in our case The more back links to your website the more it will be visited by search engines robots, which means that new content will be indexed much faster.
  • April 25, 2012

    SEO Tips 4 Things that Hurt SEO

    Never Use Java Script or Java programming language it blocks meta crawlers the best sites are HTML.  Java is also slow and can make your rank lower due to performance. Flash is another problem don’t imbed your text inside of flash code the meta crawlers will have hard time reading the information and may miss content. Don’t use programs like Microsoft Paint or Photoshop to design hole pages Search Engines can’t read text built into images. Frames are not a great tag to use if you want to embed information into your site use the HTML embed tag instead of the frame tag.