Spotify and Apple have been at odds over the last year or two over different issues related to the iPhone, Apple Watch and unfair practices by Apple. Those issues aside Apple has been trying to rev up their services and offerings with Apple Music by partnering with cell phone carriers and offering their large user base of Apple Echo system users 3 to 6 months of free Apple Music.
While Apple has been doing their thing trying to get new users, Spotify has been approaching user growth by offering deals like discounts to college and university students. Offering ad-supported Hulu for free to Spotify Premium members. Spotify offers a family plan or a couple’s plan and now is offering a Google puck with Spotify. One thing I have noticed about Spotify is they are trying everything to keep their growth going.
Spotify, unlike Apple, is seeing their growth with the millennium crowed which is the same market Hulu is seeing their growth so it would make sense for a strategic partnership to get members.
The only thing I find upsetting about the Spotify Hulu partnership is the lack of Hulu support for premium plans for users with a Family Plan or Couples Plan. While I think this could be a market that might help Hulu since they offer family plans as well, I am surprised nothing has come of this from either Spotify or Hulu.