Would you like to triumph in your next SEO campaign? Every ambitious marketer knows that it is essential to increase your search rankings if you want to make your product or a service visible to your target audience. One of the ways to achieve this is to have strategic, content-focused techniques.

Instead of looking for workarounds and managing your SEO yourself, you need to focus your energy into developing a precise and effective strategy on how to optimize your website. Getting users to visit your page and interact with your content will significantly increase your website ranking and trigger many shares on social platforms. However, due to the ever-changing Google’s algorithm, using keywords to get visitors to click through to your site is simply not enough.

While there is no secret formula on how to improve your SEO, there are some essential steps you need to take if you want your SEO to succeed.

1.  Create useful and vibrant content

The easiest way to draw your reader’s’ attention and increase visits on your site is to create dynamic and vibrant content that your readers would really like to read. However, nobody will read your content unless it is useful and if it doesn’t provide some true actionable tips about, for example, project planning that can solve real problems. Longer content gives you an opportunity to include more keywords. Also if visitors like your content they will bookmark it which will automatically improve SEO ranking of your website in Google.

2.  Optimise on-site elements

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Meta descriptions and title tags provide a perfect place to put some marketing talent to use. While the influence of meta descriptions is decreasing in SEO world, they still can be used for a compelling copy that will increase the number of visits to your site. The length of titles is also an important element that you should take into consideration when building your SEO.

Too short or too long titles will make visitors bounce of the site and have a detrimental impact on its performance. Other on-page elements that you should keep in mind when optimising your site are H1 tags, content length, internal and external links, bullet points and images. The easiest way to identify any on-site issues with these elements is to conduct an audit of your site. To neatly organise your tasks, consider doing a project manager software comparison and choose the one that will work for your business.

3.  Strategically adjust your site’s navigation

Your site’s navigation has a major impact on how search engine determines the importance of each page. However, most business owners don’t have a real insight into how their internal link is structured. They are usually surprised about the fact that even some unimportant pages on their site can rank high in search-engine results.

In order to optimize your site’s navigation, you need to use tools like SiteLiner and Screaming Frog and audit your internal link structure. Once you identify what pages have little content on them, you are ready to use special noindex code to tell search engines not to index these pages and add no-follow code for all links to them.This will preserve your PageRank flow. Keep in mind that if you use noindex and nofollow attributes improperly, this may cause a severe damage to your site’s rankings.

4. Use different multimedia

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If you want to enrich user experience and provide your visitors with valuable information on managing digital projects, you need to focus on creating images, videos, slideshows and other quality content. Video marketing has been gaining popularity for some time now because it drives user engagement and conversion. According to the research, websites using videos can achieve 4.8 % higher conversion rate. Bring this to your advantage and make your visitors interact with your content.

Neil Patel points out that there is no magic button that you can press and hit the top ranks. He also claims that it takes resourcefulness, dedication, persistence and creativity to achieve success in the long run. Also, you need to be aware of a constantly changing nature of Google’s algorithm and try to keep up with the trend.