It’s all very well having a website and social media accounts, but these in themselves are not enough of they are written and managed poorly. To avoid this pitfall, we are best served to keep in mind that all content needs to engage well with the audience. This will ensure that any visitors are most likely to end up placing an order and becoming customers.
Know Your Audience
If you don’t know your audience then you can easily waste a lot of time, effort and resources marketing to the wrong crowd. It can be a bit of effort to get to know your customers but it’s an effort that will yield great results long term. The first, and simplest, way of doing this is to talk to your current customers, get them to do a little survey and you can gather the necessary data on them.
It’s a well-known fact in the world of online promotion that content that is visually stimulating gains a whole lot more attention than that which is not. If you post on social media and it is simply a block of text then it is almost certain to get a low response rate, whereas video and images will do much better. There are many tools to help you create images, memes, and videos if you are not an expert in doing so.
Be Aware of Engagement Stats
How can you tell if your strategy is working or not? You can get a general idea by the number of engagements you get but there is so much more to monitoring engagement statistics that can give you a fuller and more complete view of how potential customers are engaging with your content. You can see web stats for websites and social media easily, but what do these mean? You could work out conversion rates by seeing how many visitors you have and how many of them order anything. If many customers visit then leave this is called a bounce and it’s important to reduce bounce rate if possible.
Consider Using a Professional Social Media Manager
All of this can sound very overwhelming if you are inexperienced in dealing with these things and that is understandable as your job is to do what you are good at but being a business manager or owner requires taking responsibility for a wide variety of essential tasks. With this in mind, it could be a good idea to hire a professional social media manager who can post and promote on your behalf. The cost will repay itself easily over time.
Have a Clear Message
One last thing is to be aware to have a clear and concise message anytime you post a promotional post or advert. One sure mistake people often make is to try and put too much information in a single advert. What you are trying to do catch someone’s attention as once you do this they can find out everything about your company from linking to your main site.