Digital advertising or online marketing is a form of advertising and marketing that uses the internet to deliver promotional marketing messages to consumers. It is way more effective nowadays since almost all of the consumers have internet access. Here are some of the digital advertising trends for 2019.
The Digital Video Takeoff
Digital video ad spend continues to grow according to 2019 Video Advertising Spend Report. Since the attention span of a person is short to a point where people are disregarding large volume of text online, consumers’ viewing habits explain this spike in ad dollars – advertisers go where their customers are.
The Influx of Influencers
You can’t discuss digital advertising trends without acknowledging the social influencers. An influencer that is known and followed by your target market can create a big impact and memorable presence. Seventy percent of advertisers are currently working with influencers. Investing for influencers in your ads can help build trust and brand preference.
User-Generated Content
To market your product, you should show your prospects how your current customers are using it. It’s like a word-of mouth-campaign because your existing customers are selling your product for you. It is free since you don’t have to spend on this type of digital advertising. Prospects are encouraged because a consumer that understands their needs is marketing it.
Diversifying Reach
Advertisers aim to make an impression on as many customers as possible. Make sure your brand’s voice is clear and consistent in whatever channel you choose. Diversifying your marketing approach by reaching potential customers, you reduce your risk and extend your reach at the same time.
Artificial Intelligence
Artificial intelligence is a computer system that can perform a task which usually requires human intelligence. It can gather facts about a situation through sensors or through human input. AI is good at creating data, it can generate initial reporting, but it will be up to a human to make the content relatable.
Chatbots
Chatbots are seen everywhere, from mobile apps to business websites and social media. They are being used to answer simple questions or help a user accomplish a task. Enterprise companies usually use chatbots as virtual assistants or even digital concierges. It is also available for small businesses.
Programmatic Advertising
It is a process that uses artificial intelligence to buy and place advertisements based on its target. Programmatic advertising can also be used to buy and sell different kinds of media, from display advertisements to out-of-home ads. It is a better option for brands with mass-market appeal than those with niche appeal.
Personalization
It is ensuring that the unique needs and preferences of your consumers are appropriately addressed, and presenting the right product to the right consumers and most importantly, at the right time. This will help you build a positive impression in their minds and also help in building the credibility of your brand.
Search Engine Optimization
It is a process of improving a website for the search engines, so it ranks higher in search results. The higher the page in the ranking, the more visible it becomes to potential visitors. To attract more visitors, your site should have good content, logical structure, have others site link to yours and most importantly make your site mobile friendly.
Voice Search
Voice search is increasingly getting more popular with the improvement in voice recognition. There are many reasons why voice command leads to profit, it is easier and safer for people who are on the move, and it is faster since people talk faster than type. It is important to optimize your content for long-tail keywords since voice searches are usually longer.
Takeaway
In having a business, you should be ready to take the risk and to face failures. If you want to have a successful business, you need to invest your time, effort and money in advertising your business through online since most of the consumers nowadays spend most of their time browsing the internet.
https://www.forbes.com/sites/ajagrawal/2016/07/13/7-ways-chatbot-tools-are-important-for-marketing/#6a77559a602e
https://instapage.com/blog/what-is-programmatic-advertising