Apple Music is partnering with the NBA (National Basketball Association) to help promote and highlighting independent artists by featuring an Apple Music playlist featuring independent artists from an up and coming label UnitedMasters which has about 190,000 independent artists.

Bloomberg reports on their site:

“The Base:Line playlist will have about 40 songs with a hip-hop vibe and will be refreshed weekly, Jeff Marsilio, the NBA’s senior vice president of new media distribution, said in an interview. The tracks will also be available on the NBA app and website, and will be used in game highlights shared on social media, the NBA said.”

Eddy Cue, Apple’s services chief looks to have facilitated the deal being a huge NBA fan. Apple will maintain the playlist which will include 40 songs and be updated on a weekly basis. The tracks from this playlist will feature a mixture of rising and established independent hip-hop artists. The playlist will be used for in-game NBA highlights, on social media channels, and more.

The Base:Line playlist available on Apple Site now.

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