Amazon CEO Jeff Bezos unveiled two new Kindle Fire HD tablets on Thursday the event was held Santa Monica, California.

At the event Amazon unveiled the 7-inch Kindle Fire HD which launches Sept. 14. They also unveiled a 8.9-inch Kindle Fire HD which will be available Nov. 20 that they believe can compete with the iPad. Amazon has added new features to make the Kindle more affordable and have more features so they can compete with the iPad.

Amazon showed off new features such as:

Whispersync for Games which allows levels you’ve unlocked so be stored in Amazon cloud so that you don’t lose them when and if you have to re-install a game, or if you want to move your game to a new device.

FreeTime mode which lets parents set the amount of time the device can be used specifically for playing games, as well as for things like watching videos and reading books.

Profiles is another feature which means you can adjust FreeTime mode limits based on each child who uses the device.

Skylanders Cloud Patrol which will now have the ability to purchase the physical toys that goes with the game directly from within the game itself. One click and will deliver it to your doorstep

Leaderboard system which lets players compare their scores and achievements against those of their friends.

X-Ray for Movies and Textbooks allows directly integrates IMDB into any movie. You can look up any actor or actress in any scene; see what other films any actor or actress has been or stared in. In addition you get their photos and bios just with one click. X-Ray for Textbooks integrates the glossary of the book into each page and assembles related data from Wikipedia and YouTube.

Immersion Reading integrates Amazon and Audible invented allowing customers to fuse together printed text and audiobooks. This gives readers the ability to experience their reading with sight and sound. As the reader views the text of their book on Kindle Fire, text is highlighted as it is professionally-narrated.

Overall I definitely thing Amazon is on the right track with the tablet market there price point is great and there innovation is wonderful. I defiantly think there integration with the droid market and there cloud integration will make them the leader in the eReader and Tablet market.

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