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YouTube Red is having an identity crisis

During an onstage conversation at Recode’s Code Media on Feb. 12, YouTube CEO Susan Wojcicki called YouTube Red a music streaming service — which is the first time any executive from the company has referred to YouTube Red as foremost a music service. This differs from comments that other YouTube executives have made in the past, including YouTube’s head of global content Susanne Daniels, who last year described YouTube Red as a premium subscription streaming service that offers Hollywood-quality shows and movies.

Launched in October 2015, YouTube Red has always been positioned by YouTube as three services in one: It offers ad-free access to all of YouTube; it’s a music streaming service that also gives access to Google Play Music; and it’s consistently releasing original movies and TV shows, starring Hollywood talent and homegrown stars that users already subscribe to.

DigiDay

I like YouTube Red but to me its a few services in one great service I hope they don’t change anything with the service.

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