To start with Apple has not yet announced what there Apple services bundles will look like but it’s not hard to speculate. We can almost guarantee that Apple TV+, Apple Music, Apple Arcade, and Apple News+ will be included.
I was thinking about the Apple services bundle and I was wondering if possibly AppleCare and iCloud Storage could be a part of this bundle deal program as well.
So if we break down the cost of the individual service cost
Apple News+ – $9.99
Apple Arcade – $4.99
Apple Music – $9.99
Apple TV+ – $4.99
AppleCare – $9.99 / $14.99
Apple iCloud – 99 cents, $2.99, $9.99
AppleCare has two plans $9.99 for protection against all damage and $14.99 to protect against theft protection. iCloud storage is 99 cents for 20 gigs, $2.99 for 200 gigs, and $9.99 for a 1 terabyte of storage.
Just for Apple News+, Apple Arcade, Apple Music, Apple News, and Apple TV+ it’s $39.95 in services which they could offer for $29.99.
What I would picture Apple doing is bundling there more popular services with their less popular services for example they may bundle Apple Music, Apple TV+ and Apple News+ for $19.99 a savings of $4.97 and it will help there soft Apple News+ service do better subscription numbers.
They may bundle Apple Music, Apple TV+ and Apple Arcade for maybe $14.99 for a savings of $4.98.
Maybe an Apple Music and Apple TV+ bundle for 12.99 a cost savings of $1.99
They might do a tiered plan where you get Apple TV+, Apple Music, and 20 gigs of cloud storage for a certain price. Then tier 2 you can add on AppleCare and Apple Arcade plus more iCloud storage on top of that. Then tier 3 would be Apple News+ and better AppleCare Coverage plus more iCloud storage.
The combinations with something like this can go many different ways depending on what services Apple wants to push. The one service I do not see with this is Apple Card as that would disqualify people with bad credit or can’t get a card. I don’t think Apple wants to do that to their customers so I have a feeling that the Apple Card will stay separate.
I think an Apple services bundle could be a great thing for Apple and could really help them get some of their not so popular services off the ground quicker.