Email service providers (ESPs) help businesses manage an email account and specific email marketing campaigns. They do this by providing easy-to-use formats with professional looking designs.

ESPs can be a powerful tool for businesses, so it’s important to know which ones on the market are strong contenders. There are so many different programs available now, but which one you choose depends on the needs of your business.

Why Use ESPs?

Simply put, ESPs are a solution to the labor-intensive task of sending out mass emails. By wielding the power of ESPs, you can be sure that your message is delivered to whoever you are sending it to without fear of it being miscommunicated.

ESPs save you a lot of time by allowing you to schedule emails. This way, you don’t have to worry about churning out emails all hours of the day. Instead, you can focus on more pressing matters.

Staying organized is another benefit of ESPs. Since all of your contacts are saved and organized for you, it’ll be much easier for you to streamline the process of sending emails without missing any leads.

ESPs make it easier to understand who is receiving your email. By segmenting your leads, these programs allow you to better understand who is receiving your message and why. This data will help you improve your message.

The following are some of the best email service providers on the market:

1. MailChimp

One of MailChimp’s unique features is that it allows for automation, making it easier for businesses to manage email marketing campaigns with minimal effort.

It also allows you to use analytics, so you can see exactly where your campaign is thriving and where it is lacking. The company calls it an all-in-one marketing platform that makes it easier to manage professional relationships.

2. Mailbird

Mailbird is jam-packed with useful features that make them a strong player in the ESP game. With customizable layouts, app integrations, and a speed-reading feature, they are a good choice for businesses that are looking for functionality and efficiency.

They understand that business-to-business communication is different because it appeals to a different audience and requires a different tone.

Consistency is also important when you are communicating professionally, so Mailbird makes it easy by using indicators that separate incoming mail by color. This way, you can ensure you don’t lose track of your email.

3. Constant Contact

Constant Contact is another strong option for those interested in using an ESP. They even offer a free trial period, which gives you time to decide if their services align with your business’s goals.

They have one of the largest template libraries on the market, so it shouldn’t be difficult for you to find a template that suits your business’s needs. These templates are also very easy to customize, so Constant Contact is an excellent choice for beginners with limited knowledge about HTML coding.

Another notable feature they offer is easy importing of contacts from outside programs. This saves you time when you are trying to quickly send out email campaigns.

4. Yesler

There are so many factors to consider when engaging in business-to-business communication. Yesler takes a full-service approach by helping you create marketing strategies that are reusable and measurable.

They make sure the communication materials you send out are well-positioned and visually appealing. They can turn your email marketing campaigns into a digital experience by using UI. This will definitely give you an advantage when it comes to design.

Yesler leaves no bases untouched when creating business-to-business content. They offer many services that would be an invaluable asset to your email marketing campaigns. Not only can they help you deliver your content, but they can help you turn your creative ideas into a reality.

5. Omnisend

Omnisend falls among the more powerful email service providers on this list, as it offers sophisticated automation in a visual, user-friendly way. In fact, everything you create in Omnisend uses a WYSIWYG (what you see is what you get) editor, so it’s quick and easy to set up.

On top of powerful email automation, Omnisend is the only tool that allows you to add several channels to the same workflow: email, SMS, Facebook Messenger, WhatsApp, push notifications, and more. This set of features is definitely what sets this platform apart from the rest, and makes it worth exploring.

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