Email service providers (ESPs) help businesses manage an email account and specific email marketing campaigns. They do this by providing easy-to-use formats with professional looking designs. ESPs can be a powerful tool for businesses, so it’s important to know which ones on the market are strong contenders. There are so many different programs available now, but which one you choose depends on the needs of your business. Why Use ESPs? Simply put, ESPs are a solution to the labor-intensive task of sending out mass emails. By wielding the power of ESPs, you can be sure that your message is delivered to whoever you are sending it to without fear of it being miscommunicated. ESPs save you a lot of time by allowing you to schedule emails. This way, you don’t have to worry about churning out emails all hours of the day. Instead, you can focus on more pressing matters. Staying organized is another benefit of ESPs. Since all of your contacts are saved and organized for you, it’ll be much easier for you to streamline the process of sending emails without missing any leads. ESPs make it easier to understand who is receiving your email. By segmenting your leads, these programs allow you to better understand who is receiving your message and why. This data will help you improve your message. The following are some of the best email service providers on the market: 1. MailChimp One of MailChimp’s unique features is that it allows for automation, making it easier for businesses to manage email marketing campaigns with minimal effort. It also allows you to use analytics, so you can see exactly where your campaign is thriving and where it is lacking. The company calls it an all-in-one marketing platform that makes it easier to manage professional relationships. 2....