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Social Media

  • September 24, 2018

    Top-5 Marketing Mistakes in Social Media

    A fashionable trend in marketing is the promotion of products or services in social Internet communities. However, social media can be a beast to handle especially if you are not sure of what is expected of you. Marketers have to identify a working strategy, engage with their audience, regularly source for content, respond to comments, and tie in a sweet, soft sell somewhere in-between. Do you know that even the big brands that have a whole department that is dedicated to the management of social media are also struggling? Therefore, don’t feel bad if you are a small business owner that is struggling with social media. This article will look at some of the common mistakes that entrepreneurs make on social media. You will discover that some of them are what is exactly hindering your success. The most important thing is to learn from your past mistakes and fix them within the shortest time possible. After all, we are prone to mistakes and learning is a continuous process. Strategy lack If your advertising is for everyone, then it’s for no one. You must have a clear plan on who your social media advertisement efforts are targeting. Make a clear plan for promoting your business. Some of the things that you can consider in your plan include; Who are your potential customers? Does your target audience often use social media? What is the communicating style with subscribers? How to link digital marketing with your other advertising campaigns? Once you have a plan, you will give your social media marketing efforts the right direction. Don’t try to carry out your campaigns without a clear plan because you will lose track along the way. Obtrusive marketing The primary social media goal is communication. You need to have a dialogue with your subscribers. Too...
  • In the modern world, which has nearly 3.2 billion active social media users, engaging with platforms like Facebook and Twitter is a vital part of building your personal or business brand. Creating the right social media image can be challenging, but several fantastic tools can provide a helping hand. Make sure the following tools are in your social media toolkit. SocialOomph for Scheduling The social media world moves fast, so if you’re not posting regularly you might be forgotten. However, posting in real time isn’t always convenient. SocialOomph gets around this problem by helping you schedule posts on popular platforms like Facebook, Twitter, LinkedIn, and Pinterest. Simply create a bunch of posts when it’s convenient for you, then treat yourself to evenings, weekends, and vacations away, knowing you’re still maintaining your social media presence. If you’re running low on inspiration, don’t worry. SocialOomph helps you create a queue of evergreen blog posts for sharing at set times. When it gets to the end of the list, it’ll simply start the process again. Agora.io for Better Live Broadcasts Live broadcasting was one of the hottest trends of 2017, and Forbes predicts it will continue its meteoric rise in 2018. People love the immediacy of live streams, with around 80 percent of consumers preferring branded live streams over blog posts and 82 percent of users favoring live broadcasts to traditional social media posts. While some social media channels have basic live streaming functions, Agora.io for social media can take your live broadcasts to the next level. This sophisticated communications tool can help you host live broadcasting sessions with up to seven speakers and 10,000 participants. Agoro.io’s audio and video streams are crystal clear and recordable, so people who couldn’t tune in can still benefit from your content. More than 600 AR filters...
  • Social media has taken the world by storm and is being touted as the best and the quickest mode of connecting with the crowd. The new yardstick of how social you are being judged by the number of followers you have. Proof of it lies in posts, images, and videos going viral. If you have enough of a following, your message gets circulated instantly to a large enough audience, an audience that might otherwise have been inaccessible or not so easily reached through traditional media. The way it works is sort of like a compounding effect – when your followers like a post, they would tend to like, share, or re-tweet it. So, in effect, your message reaches out not only to your followers but followers of your followers too. In the event that you do not have a big enough following yet, there is nothing to despair. All it takes is a little diligence, in some instances an investment whereby you could buy real Instagram followers or even boost views on your posts. And, unlike traditional media, you get the benefit of instant feedback too as social media is a two-way street and near instantaneous at that. This is quick and efficient. Marketers are increasingly using it as their primary marketing tool and also for running campaigns and all these, at minimal costs. Why are the numbers so important? Your blog may be rich with excellent content but if there are not enough followers reading it, then the blog is not considered noteworthy. Not in the sense of quality or the content worthiness, but marketers wouldn’t take a second look if the numbers aren’t there. The stress is on being able to reach out to a large audience and then serve that readership with quality content. Of course, if...
  • Social media has been one of the forefront of marketing businesses these days. Social networking sites like Facebook, Twitter, and Google+ are now the top contenders for social media marketing. And with the crowded areas of social media, you often think if there is still room for you to get your business going. Fortunately, there is still room for you even how small your business is. You just have to make your social media more approachable and unique. Here are some excellent tips to improve social marketing with voice overs and custom audio. 1. Attract Potential Customers With Ads The best way to spread the news is to create an ad that focus heavily on your business. Now, if you have problems with how your ads will look like you can always ask for an ad agency to help you with creative output. Ads will then be easily broadcasted using the power of social media. One share of your video alone can help spread the ad through millions and millions of people. This alone can help improve the way you market your business for free. Thanks to social media. 2. Add Voice Overs and Custom Audio Voice overs bring a certain level of drama and flavor to your ad. Note that when you make an ad, you should always make your product interesting. But how interesting can your ad get? Simple. Add a voice over and everything will be clear. People will surely understand what you want to convey with your ad and add a little bit of drama with how the voice over portrays the lines. This makes it one of the most dramatic yet effective ad you can do. Custom audios also help improve the way people view and understand your ad. When you have a few tricks...