Microsoft announced a few days ago in a blog post that they are going back to the Xbox branding, and things look to be going strong so far
“We started with a simple idea. Games should bring people together through shared experiences. That led to the first Xbox in 2001, Xbox Live in 2002, and new ways to connect, from friends lists and achievements to parties and play across devices. Today, Xbox reaches over 500 million players around the world, with some of the most important franchises in entertainment.”
going on to say
“Our best work happens when the full stack moves together. “Microsoft Gaming” describes our structure but it does not describe our ambition. So, we are going back to where we started and changing our team’s name.
We are Xbox.”
The company also unveiled a new logo via X
We Are Xbox pic.twitter.com/tJs10kGLwn
— Xbox (@Xbox) April 23, 2026
Josh Stein, Senior Social Media Manager at Xbox, also posted yesterday a picture of a slightly redesigned Xbox logo on an office elevator.
Straight up. No stops. 💚 pic.twitter.com/hTGpUwFyB3
— Stein (@steinekin) April 22, 2026
On LinkedIn, Sharma also now identifies herself as “CEO Xbox,” making it clear that Xbox is the name of Microsoft’s gaming division.
Posts about new teams dedicated to shipping new console features inspired by user feedback.
Oh, hey, this is my team!
So happy to see all the feedback you’ve given so far. A bunch of stuff you’ve suggested is already on our roadmap, some if it is brand new to us (thank you, you’re the best), and we’ve got other fun surprises in store too. https://t.co/0p6gokI3Nu
— Eden Marie (@neonepiphany) April 22, 2026
The return of the Xbox Fanfest.
The energy from fans in response to Xbox FanFest coming back to LA has been incredible.
We’re expanding to 7 more cities this year so we can celebrate with more of you. We can’t wait to see you out there! 💚 pic.twitter.com/HcB6Z01Vrm— Asha (@asha_shar) April 2, 2026
So far, it looks like Xbox is back in a big way and is in good hands.