Your brand name is essential. Other than letting people know that your company exists, it also allows people to discover who you are and what does your brand stand for. There are several ideas that a brand name can suggest, based on what you intend it to be. For instance, you might want it to be bold and quirky, simple and cute, smart and edgy and the like. Hence, selecting a brand name and having the logo made is not an easy task. It needs both your creative and analytical skills. Are you planning to start your own business? If yes, then selecting a brand name is essential. Here’s how you should go about it: Understand your purpose It means toknow what you are here to do. Is your service something unique? Do you wish tocater only to a niche audience? You need to delve deep on these questions. Onceyou have answers to these questions, you can form your brand name. Here youalso need to keep in mind the tone and feel you want to reflect in your logo aswell. Today, there are expert names like BrandRootthat helps companies create theirbrand names and logo and survive excellently in today’s competitive market. 2. Know thatsimple is strong When you arebrainstorming for a brand name, it’s always best to keep it simple. The idea isto create a strong and lasting impact in the minds of the people with yourbrand name. And this can be done with a simple and reliable brand name. Keepinga one to three-word name is good. That way your customers will find it easy toconnect and recall as well. Choose a word that defines your company motto,product, and your brand philosophy as well. 3. Opt-in for adescriptive brand name When youopt-in for a descriptive brand name, it draws the...