System76 has long been a Linux computer seller, but recently, it has transitioned into a Linux computer maker. What’s the difference, you ask? Well, currently, the company doesn’t really make its own computers. System76’s laptops, for instance, are made by other manufacturers, which it re-brands as its own.
No, System76 doesn’t just slap its name on other company’s laptops and ship them out the door. Actually, it works closely with the manufacturers, tweaks firmware, and verifies that both Ubuntu and its Ubuntu-based Pop!_OS will work well on the hardware. System76 then offers top-notch support too. In other words, the company isn’t just selling a computer, but an experience too.
For a company with such a nitch market, they do very well for themselves good for them.