LinkedIn today announced carousel ads for Sponsored Content that will allow marketers to add texture to their stories by featuring multiple photos that LinkedIn members can horizontally swipe through on their feed. During the beta testing of this new format, over 300 advertisers, including HP Enterprise, RBC, and Volvo Canada used carousel ads to tell different stories. LinkedIn mentioned that more than 75 percent of beta advertisers said that they will use carousel ads in their next campaign due to increased engagement and click-through rates.


Microsoft needs to figure out how to make LinkedIn Profitable.