On April 19, Netflix launched all 13 episodes of Hemlock Grove, a horror thriller from Eli Roth. In Netflix’s quarterly report they stated
“We’re very pleased with its early performance. Hemlock Grove was viewed by more members globally in its first weekend than was House of Cards and has been a particular hit among young adults.”
This caused Netflix stocks to rise very heavily. Putting Netflix stock at a high it had not seen in sometime since the huge drop after the whole quickster debacle a few years ago.
So far more people have watched the new supernatural show than the political drama House of Cards. Hemlock Grove along with House of Cards, clearly shows the company’s desire to be a media player similar to HBO and Showtime.
It appears that Netflix’s original content strategy is paying off, with more than 3 million new subscribers signing up last quarter. That brings Netflix’s total membership to more than 36 million members.
Netflix’s next original content offering is a new season of the cult comedy TV show Arrested Development. All 15 episodes of that series will be available on May 26. Netflix original programming will also add ‘Orange is the New Black’ on July 11th.