Apple Inc. and Inc. announced a partnership Monday that aims to increase the number of mobile applications for businesses available on iPhones and iPads.

As part of the agreement, Salesforce is updating its app with Apple’s latest features, including integrating it with digital voice assistant Siri, Face ID security and Business Chat, an iMessage customer service function. The companies are also working on a software development kit that will more easily allow businesses to write apps for iPhones and iPads that run on the Salesforce platform.

“Einstein could not be more excited to be friends with Siri!,” Salesforce Chief Executive Officer Marc Benioff tweeted. “This is the best of both worlds.”

Terms of the agreement weren’t disclosed.


I wonder if Microsoft knew this was coming and that is why they made the announcement they did about partnering with Adobe or Salesforce and Apple made this announcement to drown out Microsoft’s.