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Amazon adds ‘Instant Pickup’ in U.S. brick-and-mortar push

Amazon.com Inc is rolling out U.S. pickup points where shoppers can retrieve items immediately after ordering them, shortening delivery times from hours to minutes in its latest move into brick-and-mortar retail.

The world’s largest online retailer has launched ‘Instant Pickup’ points around five college campuses, such as the University of California at Berkeley, it said on Tuesday. Amazon has plans to add the program to more sites by the end of the year.

Shoppers on Amazon’s mobile app can select from several hundred fast-selling items at each location, from snacks and drinks to phone chargers. Amazon employees in a back room then load orders into lockers within two minutes, and customers receive bar codes to access them.

Reuters

Amazon is working very hard to try and offer same day or next day delivery for everyone. They are doing same day pickup at their book stores why not their food stores.

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