Adobe (Nasdaq:ADBE) unveiled today, with Microsoft, the next milestone in their strategic partnership announced in September 2016. Adobe Experience Manager, Adobe’s industry-leading content management solution in Adobe Marketing Cloud, part of Adobe Experience Cloud, is now integrated with Microsoft Dynamics 365, which provides universal web standards and extensibility. Available to joint customers today, the integration helps brands optimize enterprise selling and lead management.
“For well over a year, engineering teams across Adobe and Microsoft have been working closely together and making available to joint customers a number of integrations that drive business value,” said Suresh Vittal, vice president, Experience Cloud Strategy at Adobe. “By empowering enterprise companies to design and connect rich content with vast amounts of data – including customer relationship management (CRM) data from Microsoft Dynamics 365 – Adobe and Microsoft are uniquely positioned to transform how sales and marketing organizations engage with customers.”
“As our collaboration with Adobe continues to gain momentum, we offer brands the unparalleled ability to leverage Adobe’s leadership in delivering amazing customer experiences, coupled with Microsoft’s success in CRM,” said Alysa Taylor, general manager, Business Applications Group at Microsoft. “Integration of Microsoft Dynamics 365 with Adobe Experience Manager takes this a step further, bringing hyper-personalized engagement that can help drive sales.”
I think this is a good move by both companies to compete in the marketing world against a dominate Facebook and Google.