Working with a professional SMTP service provider improves email deliverability and allows you to send a large number of emails without limitations. There are a good number of SMTP service providers on the market but not every one of them is a good fit for your business. This article highlights some key steps you can take when evaluating SMTP providers to choose the one that is right for your business.

Ease of Configuration, Connection, and Use

The first step you should take is to check how easy the solution is to configure, connect with other systems and tools, and use.

Stats and Other Features

Among the key reasons you should choose a professional SMTP service provider is that you will get more features to improve your email campaigns. This information from Sendinblue highlights a better understanding of the deliverability and performance as one of the key reasons to consider a professional solution. Sendinblue is a company that offers digital marketing tools for small and medium-sized businesses.

Examples of features to evaluate when choosing a provider include email analytics, personalisation, deliverability tests, marketing automation, SMS marketing, easy integration, fast delivery, templates and an email editor among others. Whenever you send out emails, it is important to check their performance. When you evaluate the performance, you can go back and work on your campaigns so that you get better results next time. Evaluate features from different plans and choose the plan with features that will help you in achieving your business goals.

Plans Available

Next, check out the plans available. Does the company have a suitable plan for your business? If your company sends out approximately 5,000 emails per day, there is no point in getting a plan designed for 30,000 emails, especially considering most providers will charge you based on the number of emails you send. However, note that when investing in a solution, you should consider your future needs too. Most companies will start out small but expand with time. According to an article on, part of scaling a business involves looking for solutions that can be scaled when solving a business challenge.


Before you choose a plan, check the support system. Does the company have a technical team to help you out when you are stuck? How fast do they respond to customer queries? A small delay in your operations can cost you a lot of money, so go for a company that responds fast to its clients.

Some SMTP service providers offer free packages for companies sending a small number of emails each day. Others may allow you to use the services for free for some time. Free services are good and a great way to save money, especially if your business is new. As the business expands, you will need paid services. However, new companies can opt for paid plans where the free ones don’t have enough features to meet their needs. When it comes to pricing, the best thing to do is to go through the features first and then compare prices. Don’t forget to check the price you will pay once your business grows, which is explained in more detail in this blog on our site.

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