“You can’t just ‘SEO’ your website and be done. It’s a forever moving goal post.” — Stoney deGeyter
Did you know 93% of online experiences happen with a search engine, and 46% of Google searches are local? These numbers suggest whether you are a locally operated consumer company or a leading international enterprise, digitizing of your business is the foundation stone for tremendous success ahead, in simple words, the bridge to reach a wide audience and ultimately boost the bottom line.
Are you too relying on top browsed search engines such as Google and Bing to attract customers to your business? Then, Search Engine Optimization is a term you probably heard many a time. Before, we go any further let’s talk a brief about Search Engine Optimization.
What is SEO?
Most think they know what SEO is-, but it is complex science that involves an array of practices & techniques implemented in conjunction to rank a website/blog high on Search Engine Result Pages- and many are unaware of this.
Why We Think & What SEO Actually Is?
Author & Entrepreneur Wendy Piersall once said: “Google Only Loves You When Everyone Else Loves You First.”
What we deduced from her words??
Let’s dug deep to explore the deep meaning. Search Engine Optimization isn’t is a series of one-fit-for-all techniques you employ and get overnight results. Instead, the motive of doing SEO is to provide the best online experiences to Internet visitors. So, just by publishing a few webpages not serve the purpose, one has to optimize it for the search engine algorithms and online visitors.
Doing SEO Is Not Everyone’s Cup of Tea?
Yes, you may follow numerous blogs and undergo a professional training program, but learning SEO is a lot complicated against what you may perceive. Good measurable results from SEO only come when you’ve vast expertise and years of practical experiences, otherwise, you’ll end up getting your site penalized by Google. That’s why you need to hire a reliable SEO outsourcing company India. However, with so much competition everywhere selecting the best from rest is not a walk in the park on a breezy Sunday evening.
Here, We Put Forth the three-Step Evaluation Process to Execute When Seeking out for an Offshore SEO Company-
Step 1: Conduct A Two-Way Interview
Whenever looking out for a vendor of your company, your organization possibly follows the one-way interview mechanism. This means, the vendor pitches you, provide a written quote, you weigh them and make the final call. But, if you stick to this policy when searching for an SEO outsourcing India agency you’ll only to commit a blunder. This is because there are SEO companies out there everywhere making big promises that they often find tough to deliver. This is where the two-way interview procedure is an absolute game-changer. Ask several questions, for instance, how would you rank amongst the old players in the market? In how much time we can expect any sort of commendable results?
Step 2: Check For References
Once you’re prospective SEO consultancy India passed the first litmus test, now is the time to get straight on the main aspect. Ask them to enlist a few websites they’ve recently worked/working related to your industry. Inquire, about the results achieved and in how much time? What the techniques they felt which helped them get good results? And, most importantly, are the clients satisfied?
Step 3: Ask For a Technical & Search Audit
By step 3, you probably had eliminated most of the SEO companies claiming to be the leaders of the SEO world. Now, allow one or two SEO agencies to evaluate your business site and its target market to provide you with a detailed technical & search report. Understanding what they have to say on how your online company is performing, and ways it can be improved, along with their technical knowledge, you will go a long way in hiring the best.
To Sum Up- SEO is Dynamic And Ever-changing
As the search algorithms updating with every passing hour, you are required to associated with a credible SEO agency like the iMark Infotech which is having the principle understanding of SEO and stays updated with the latest algorithms which are overhauling now and then.