Google is putting YouTube TV, its $35-per-month internet skinny bundle, into the top pitching spot for this year’s World Series.
Under a multi-pronged deal with Major League Baseball, YouTube TV will serve as the presenting sponsor of the baseball’s 2017 World Series with a variety of national TV spots and on-air callouts on Fox during each game. The deal also includes YouTube TV branding across MLB’s digital properties and social-media accounts, as well as in-stadium promotion.
In addition, YouTube TV is expected to incorporate MLB players competing in postseason play in its promo efforts. That will include the production of original content featuring pro ballplayers and YouTube creators taking fans behind-the-scenes at the World Series.
Finally, YouTube TV and MLB are launching a sweepstakes that will give grand-prize winners VIP access to the World Series and the chance to appear on the Fox national broadcast. The sweepstakes is expected to launch in early October, with details and official rules to be shared on YouTube’s and MLB’s social platforms.
YouTube, in general, is the future of content, not just TV.