A fashionable trend in marketing is the promotion of products or services in social Internet communities. However, social media can be a beast to handle especially if you are not sure of what is expected of you. Marketers have to identify a working strategy, engage with their audience, regularly source for content, respond to comments, and tie in a sweet, soft sell somewhere in-between. Do you know that even the big brands that have a whole department that is dedicated to the management of social media are also struggling? Therefore, don’t feel bad if you are a small business owner that is struggling with social media. This article will look at some of the common mistakes that entrepreneurs make on social media. You will discover that some of them are what is exactly hindering your success. The most important thing is to learn from your past mistakes and fix them within the shortest time possible. After all, we are prone to mistakes and learning is a continuous process. Strategy lack If your advertising is for everyone, then it’s for no one. You must have a clear plan on who your social media advertisement efforts are targeting. Make a clear plan for promoting your business. Some of the things that you can consider in your plan include; Who are your potential customers? Does your target audience often use social media? What is the communicating style with subscribers? How to link digital marketing with your other advertising campaigns? Once you have a plan, you will give your social media marketing efforts the right direction. Don’t try to carry out your campaigns without a clear plan because you will lose track along the way. Obtrusive marketing The primary social media goal is communication. You need to have a dialogue with your subscribers. Too...