Snap announced today (Nov. 29), that it was rolling out a redesign for Snapchat that’s intended to separate users’ feeds between their friends from the brands that publish content on the app.
Founder and CEO Evan Spiegel published an op-ed in Axios this morning about the direction that social media has taken over the last few years, where content from brands and influencers has been given the same weight and placement as content from friends and loved ones in users’ feeds. Spiegel also took to YouTube, for the second time in about two years, to explain how the new Snapchat works:
Snapchats public IPO did not go well I think they are looking for a way to distinguish their brand and boost stock prices.