Pandora is acquiring San Mateo, Calif.-based digital audio ad tech startup Adswizz for $145 million in cash and stock, the company announced Wednesday. After the acquisition, Adswizz will continue to operate independently, but also power Pandora’s digital audio ad sales.
Pandora main issue has always been making revenue on mobile this is a great way for them to get on the right track since they are partnered with SiriusXM I wonder if Sirius will be changing there revenue model.