Google demonstrated a jaw-dropping new capability in Google Assistant earlier this month, allowing the Assistant to make calls on your behalf. While Google Duplex generated controversy and discussion around artificial intelligence, Microsoft has been testing similar technology with millions of people in China. At an AI event in London today, Microsoft CEO Satya Nadella showed off the company’s Xiaoice (pronounced “SHAO-ICE”) social chat bot.

Microsoft has been testing Xiaoice in China, and Nadella revealed the bot has 500 million “friends” and more than 16 channels for Chinese users to interact with it through WeChat and other popular messaging services. Microsoft has turned Xiaoice, which is Chinese for “little Bing,” into a friendly bot that has convinced some of its users that the bot is a friend or a human being. “Xiaoice has her own TV show, it writes poetry, and it does many interesting things,” reveals Nadella. “It’s a bit of a celebrity.”

The Verge

Microsoft can grab market share in other countries but I just can’t see them winning a huge market share of AI in the consumer space in the US. Cortana usage has already peaked while Google and Apple continue to show growth.