CIRP’s research, which analyzes the first 30 days of iPhone X sales, shows that the device accounted for roughly 30 percent of total iPhone sales. The iPhone 8 and iPhone 8 Plus combined counted for around 40 percent of sales, with the former coming in at around 23 percent and the latter around 17 percent.
Notably, the iPhone 7 and iPhone 7 Plus captured around 20 percent of sales, despite being over a year old at this point. For comparison’s sake, the iPhone 7 and iPhone 7 Plus accounted for over 70 percent of sales during the first month of availability last year. This data echoes similar analytics information earlier this month.
This does not surprise me users are used to their home buttons.