Fitbit is unveiling a series of fashion-forward wristbands to go with their Versa smartwatch. The knitted wristbands in their PH5 collection, which were made in a partnership with the Council of Fashion Designers of America, “blend traditional knitwear with a futuristic aesthetic in three original styles,” according to the company. Each knit style, either striped, ribbed, or metallic, is available in two color choices for $39.95 each.

The Verge

Fitbit is trying to get people to buy their product by being more fashionable and more customizable.