A top-tier Android phone can cost upwards of a thousand dollars, and for that money, you’ll get some amazing features. It will have a stellar screen, top-flight camera, gobs of storage, and an absolutely atrocious texting experience.

It’s a problem. In fact, it’s always been a problem. Google has spent nearly a decade trying — and failing — to fix it with an ever-rotating cast of poorly supported apps. While iPhone users have had the simplicity of iMessage built in, Android users have been left to fend for themselves.

Now, the company is doing something different. Instead of bringing a better app to the table, it’s trying to change the rules of the texting game, on a global scale.

The Verge

I just can’t understand why Google the kings of email and video messaging cant get Android messaging right.