TechCrunch has learned that Apple has acquired a small French startup called Regaind, according to multiple sources. As always, Apple is very quiet when it comes to acquisitions, but it’s always interesting to learn more about Apple’s interests.
We’ve reached out to Apple and the company sent us the following statement: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
This is Apple’s standard statement to confirm an acquisition. From what I understand, Apple acquired Regaind earlier this year. The company had raised a bit less than $500,000 (€400,000) from Side Capital.
Regaind has been working on a computer vision API to analyze the content of photos. Apple added intelligent search to the Photos app on your iPhone a couple of years ago. For instance, you can search for “sunset” or “dog” to get photos of sunsets and your dog.
Apple is really taking Photography seriously the last year or more. Apple has always had a great camera but now they want you to have the best software.