Apple Music still isn’t topping the charts — but now it’s half as big as Spotify when it comes to official subscribers.

Jimmy Iovine, the boss of Apple’s music-streaming service, revealed to Billboard magazine Thursday that it now has 30 million paid subscribers. That’s a 3 million increase since it reported numbers in June, having launched in early 2015.

Meanwhile, eight-year-old Spotify, the world’s biggest music streamer, announced in July that it has 60 million paying subscribers, up from 50 million in March.

At those rates, Apple Music appears to be limping in the race, having taken since last December to add its latest 10 million subscribers.

Sweden-based Spotify’s value in private markets reportedly reached $16 billion this week, up from $13 billion in June, as it gears up to go public next year.

Indeed, Spotify lately has landed a few hits at the expense of Apple Music.


Apple Music is great I like the service but I think Spotify is better.