Microsoft Store continues to evolve to be the best destination for Windows 10 users to discover and download Microsoft-verified applications that deliver predictable performance. Microsoft Store is also the best destination on Windows 10 for developers to reach new audiences and gain new customers. We’ll focus on the infrastructure, so you can focus on building the best app and growing your business as a developer. To that end, we are excited about the announcement Joe Belfiore will be making at Build 2018 regarding a new Microsoft Store fee structure coming later this year.
I think Microsoft is hoping by giving more money to developers it will entice them to create apps. The Microsoft app store is majorly lacking good apps that’s the reason Windows S flopped.