LAS VEGAS — Lost in the shuffle of Amazon and Google’s digital assistant showdown this week at CES is another tech giant’s virtual brain: Microsoft’s Cortana.

Unlike fellow tech heavyweights Facebook and Apple, which don’t go to CES, Microsoft does have a presence here. But it is more behind the scenes than Google’s flashy booth or the array of Alexa announcements. That’s because, in Microsoft’s view, the voice assistant market is in the very early stages.

Geekwire

They said the same thing about Windows Phone.