Samsung Electronics will unveil its next flagship smartphone the Galaxy S4 on March 14.  The next generation Samsung flagship smartphone Galaxy S4 is no longer a rumor. The tech giant confirmed that it would launch the new Galaxy S smartphone at a March 14 event in New York.  Samsung released the first Galaxy S smartphone during the CTIA mobile trade show in the U.S. in 2010.  Samsung has named the conference “Samsung Unpacked”.

Samsung Galaxy S4 is expected to heat up the rivalry with Apple’s iPhone in the U.S. mobile phone market.  The Galaxy S3 took Samsung to a great Q4 of 2012 and clinched them the top spot in the mobile market.

Apple would regain the lead but reports show that Samsung beats Apple in connected devices sales in 2012.  The new Galaxy S4 and the expected new Galaxy Note (expected to release this year) are slowly pulling Apples market share away.