Hulu made Emmys history last night by becoming the first streaming service to win an Emmy for Best Drama (“The Handmaid’s Tale”), but it was Netflix that actually took home more awards at last night’s event. That’s not surprising, given how nominations Netflix earned this year – with 91 Emmy nods, it had come close to doubling its Emmy presence from 2016, where it was up for 54 potential wins.
Only HBO had scored more Emmy nominations this time around – a notable feat, too, considering that its flagship show “Game of Thrones” didn’t compete this year, due to it missing the eligibility period.
Netflix’s lineup of Emmy contenders has a lot to do with how much it has invested in content for its service – $6 billion in 2017, with plans to increase that to $7 billion next year. That strategy has paid off not only in terms of subscribers, but also industry recognition, like the Emmy awards.
Great to see Netflix and Hulu online services being held in the same regard as big networks I am waiting for YouTube next.