Netflix is raising its streaming video prices, from $9.99 a month to $10.99. But consider this nugget: Netflix still has 3.7 million DVD subscribers in the U.S. who get their discs delivered through the mail for the same $7.99 a month it had previously cost.
That’s down 17 percent from a year ago, and is much smaller than Netflix’s nearly 52 million domestic streaming subscribers, but it’s still sizable.
Netflix first separated out its DVD and streaming subscription services in July 2011, charging $7.99 each ($15.98 for both). Streaming was originally an added bonus for DVD subscribers at no extra cost.
I am surprised that Netflix still has this many DVD customers.