Shares of action sports camera maker GoPro slammed to earth on Monday after the embattled company announced yet another turnaround effort that included plans to pink-slip one in five of its workers.

Staring at an all-time low share price of $5.09, Chief Executive Nick Woodman went on CNBC and Bloomberg TV and hinted at the beginning of a sales process.

NYPost

They also announced they are getting out of the drone business.