Google and Bose announced this morning that Google Assistant is coming to the iconic Bose QC35 noise-canceling headphones.
“To help with those ‘in between’ moments, together with Bose, we’re announcing headphones that are optimized for the Google Assistant, starting with the QC35 II,” Google product manager Tomer Amarilio says. “So now, you can keep up to date on your messages, music and more, with headphones that you’ve paired with your eligible Android phone or iPhone.”
Google Assistant is, of course, coming to many smart speakers in the coming months. But this is the first time it will be integrated with headphones. The second-generation Bose QC35 II noise-canceling headphones appear to look and work much like the original model, with the same controls on the right ear cup. But you can now use a new Action Button on the left ear cup to speak with Google Assistant over an integrated Bose microphone system.
By doing stuff like this I have feeling Google is going to start gaining ground on Amazon Alexa.