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Apple Music reaches milestone of 40 million paid subscribers

Apple Music has officially surpassed the 40 million subscriber mark. It’s an impressive milestone for the music streaming service, which has also just found itself a new leader. Earlier this week, the iEmpire announced that Oliver Schusser, who previously led several international content ventures like the App Store, iTunes Movies and TV, iBooks, and Apple Podcasts, will be taking on the challenge of leading Apple Music Worldwide. Schusser’s new official title will be vice president of Apple Music and International Content.

Under his leadership, Apple no doubt hopes to grow its user numbers even further. In the last three years, the company has racked up an impressive fan base for its streaming music service. Its 40 million paid subscribers as of this week hail from 115 countries, and there are currently around 8 million individuals looking into Apple

Digital Trends

Apple has such huge market share with the iPhone I have a feeling they will catch up to Spotify soon.

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