Apple has fired the manager in charge of its controversial mapping software, according to a new report. Bloomberg said Apple Senior Vice President Eddy Cue recently fired Richard Williamson, who was in charge of the company’s maps software for iOS. Williamson had been with Apple since 2001 and at Steve Jobs’ NeXT Computer before that and was the senior director of Apple’s iOS services team. In October Apple announced that its iOS chief Scott Forstall would be leaving the company as part of a larger executive shakeup. We reported Apple’s CEO Tim Cook publicly apologized for Maps in late September and even suggested alternatives to Apple Maps, noting that it “fell short” of the company’s commitment to provide the “best experience possible” to users. Williamson appears to be the latest fall guy in Apple’s attempt to set its image straight. This is Apple trying to prove they are just as strong without Jobs. Apple is setting an example to shareholders, employees, investors and customers.
The rare apology from Apple regarding it’s mapping service. Earlier this month Apple launched the iOS 6 and its iPhone 5. Apple has been promising a map service of their own since they were dropping Google native support. Now Apple has admitted to an issue and is urging unsatisfied customers to download alternatives. Google has a maps app that’s works on the iPhone a long with many other apps for the iPhone (YouTube, Google+, Chrome just to name a few). The new turn-by-turn navigation system is based a Dutch navigation equipment and digital mapmaker TomTom NV’s’s data. The complaint is the new Apple Maps: Contain geographical errors Gaps in information Lack of features (features that made Google Maps so popular) Missing information like public transit directions, comprehensive traffic data and street view pictures. Cook said in a letter to customers released on Apple’s website (the entire letter can be found here http://www.apple.com/letter-from-tim-cook-on-maps/) “We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better,” “we fell short on this commitment.” “While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.” This is very uncharacteristic of Apple to suggest rival services available in Apple’s App store, while the company improves the product. Apple is typically loathe to tout rival services and the apology by Cook is an indication of how Apple is changing under the chief executive who took over last year from co-founder Steve Jobs just before his death. I think this is a true sign of how Apple is changing I think this was better PR then the way the iPhone...